Copying with each other in online stores is so common that many people are reluctant to innovate actively. As long as they watch others innovate, they will innovate themselves. Because Hanfu is very simple in the production process, just choose the fabric, see how the style is, and cut it a little, which is simpler than ordinary modern clothes.
Relatively speaking, it is difficult to apply for and protect the copyright of fashion design, so shanzhai has become very rampant, and the interests of many people are difficult to be guaranteed. For consumers, it is also difficult for them to tell which are shanzhai and which are formal. They only knew that this style looked good, so they bought it.
Moreover, there is no risk after purchase, and others can't understand whether this is a fake. Therefore, for the majority of netizens, high quality and low price have become the best choice, leading to more manufacturers unwilling to take the time to develop new Hanfu varieties.
This is a market environment with bad money and good money, so now so many people open Hanfu shops to sell Hanfu. Because you don't need to innovate at all, you just need to steal a few styles of Hanfu from other people's homes and find a factory that can process it for you, so you can produce it independently. As long as the price is slightly lower or flat than other people's homes, then consumers will have the desire to buy.
For the clothing industry, except for large companies, it is difficult for small companies to defend their rights. Many companies have no intention of spending too much time on rights protection. Because of the constant running to the court, the result may be that the other party does not give a reply, or the other party abandons the store and runs away, and then opens the store, so that the cottage will never stop. And I have to spend a lot of time, energy and money on it, which is not worth the candle.