Polar Bear Brand. Logo is the foreign language abbreviation of logo or trademark. The logo of the polar bear down jacket is a mountain peak, which means that the polar spirit and the mountaineering spirit are in the same line. The inspiration is the founder of the Swedish Arctic Fox, who spent a cold day camping on the barren mountains in the northernmost part of Sweden. On a night with biting wind, the founder dreamed of a non-icing jacket, and after research, he created the polar outdoor extreme cold down jacket.