In the world of trademarks, 35 kinds of trademarks are definitely special existences. Some people say it is a ‘universal trademark’, while others say ‘if you don’t pay attention to it one day, you will regret it for the rest of your life’. So where does a Class 35 trademark come into play?

1. Advertising

If the 35 categories of 3501 advertisements are not registered, companies will easily be unable to promote their brands. Once a Class 35 corporate trademark is registered by someone else, whether online or offline, they can sue you for infringement at any time, which will also make the company very passive.

For example, before Double Eleven in 2014, Ali requested the media to ban JD.COM’s advertising because Ali had already applied for a trademark in Category 35 for “Double Eleven” and JD.COM had no right to apply. Advertise with words such as “Double Eleven” and “Double Eleven”.

2. Online store sales

For example, online platforms such as Tmall require merchants to register 35 trademarks, otherwise they will not be able to enter.

A few years ago, Tmall adjusted the qualification requirements for entering the platform’s flagship store. The entry criteria have been upgraded from the original standard's "trademark must be in R or TM status" to "the company opening a store needs to be the owner of a 35-category service trademark or its affiliated company" and will take effect on September 11.

3. Help people sell

In the 35th category of trademarks, there is such a detailed classification, 3503 is sold to other trademarks. If the company has not registered and someone else has registered it, it cannot prevent others from opening a store in the name of this trademark and selling inferior goods in the store. For consumers, purchasing inferior products will be a disservice to the company's reputation.

4. Chain stores/branch stores

The business management of franchises is very important for companies that need to open or prepare to set up chain stores. How can we open a branch without him?

Due to limited trademark resources, the number of trademark applications in various fields is large. If you do not register in advance, you will not be able to pass Category 35 registration if you are registered by someone else in the future. In particular, Class 35 services are very extensive and may be needed for future business development, which also leads most companies to apply for trademarks in Class 35.

Direct access to trademark supermarket: Class 35 trademark transfer