Gushi chicken and Gushi fool have long enjoyed a good reputation at home and abroad. They were listed as court tributes in the Ming and Qing Dynasties, exported to Hong Kong, Macao and Taiwan and Southeast Asia in the 20th century, and were commodities from Beijing, Tianjin and Shanghai in the 1960s and 1970s. They were known as "the king of China native chickens" and "the trump card eggs". Through more than 20 years' efforts, Gushi County has successfully cultivated two new strains of high-quality meat Gushi chicken and high-laying Gushi chicken. At present, Gushi Chicken and Gushi Fool have obtained the national "green food", the origin certification of pollution-free agricultural products, the certification of "origin mark", the certification trademark registration of Gushi Chicken, and the title of "Henan famous brand agricultural products", which were designated as green foods for the 2008 Beijing Olympic Games by the Beijing Olympic Organizing Committee. In order to preserve and make use of this precious variety resource, the state invested and established the "Gushi Chicken Original Breeding Farm" in Gushi County on 1977, and carried out purification and multiple cropping research on Gushi chicken, and achieved many scientific research results.
However, due to insufficient investment and lack of effective development means and organizational forms, chicken raising in Gushi has always been in a traditional natural economic state. 1998, in order to transform resource advantages into economic advantages, the county party committee and government decided to take Sangao Company as the leader and take the road of "company+base+farmers" to develop Gushi chicken industry, and achieved remarkable results. The pattern of industrialization has taken shape. Driven by Sangao Company, Gushi chicken breeding broke through the traditional natural economic bondage of "raising chickens and laying eggs for salt" and entered the track of specialized and large-scale commodity production. In 2007, the number of Gushi chickens in the county reached more than 4 1 10,000; The total development value of Gushi chicken industry reached 624 million yuan. The rapid development of Gushi chicken breeding industry has also promoted the development of feed processing industry, transportation industry and other related industries.
The benefit target has been initially achieved. The industrialization development of Gushi chicken has opened up an effective way to increase farmers' income and increase agricultural efficiency. In 2007, there were more than 46,000 farmers engaged in Gushi chicken breeding in the county, with an average income of more than 5,600 yuan. In particular, it has played an irreplaceable role in helping rural left-behind women and the elderly to get rich through farming. Chicken farmers not only obtained reliable cash income, but also realized the ecological model of "raising chickens by growing grain-returning chicken manure to fields and ponds" and received good comprehensive benefits.
Ecological models are widely promoted. According to the product positioning of "green and high-quality products", Sangao Company promoted two ecological breeding modes by taking advantage of the characteristics of Gushi chicken's tolerance to coarse feeding and strong foraging ability, combined with the actual situation of Gushi: one was the "natural breeding park" mode, which was established by hillside and woodland for large-scale ecological stocking to produce high-quality fine broilers and Gushi chicken idiots; Second, the mode of "core households with farmers and free-range Gushi chickens", in which each village selects 1 farmer with brooding service function as the "core households", Sangao Company provides hatched chickens for the "core households", and the "core households" provide free-range chickens to surrounding farmers after temperature removal, and are responsible for tracking epidemic prevention, technical guidance, and organizing fresh eggs and chickens (. The implementation of these two ecological models ensures the quality of products. Both "Gushi Chicken" and "Gushi Chicken Idiot" have obtained the national "green food" certification, "origin mark" certification and Gushi Chicken "certification trademark" registration. Recently, it was awarded the title of "Henan Famous Brand Agricultural Products".
The famous brand strategy has been promoted. Gushi chicken brand gradually started in the whole country, and the status of "king of native chicken" was established. Leaders at all levels, experts and scholars, and people in the industry fully affirmed Gushi Chicken and its industrial development (Sangao Company is a long-term technical cooperation agreement unit of College of Animal Husbandry and Medical Engineering of Henan Agricultural University, a major scientific and technological research project in the Eleventh Five-Year Plan of Henan Province and a national "863 Plan" project). At the same time, with the help of CCTV and other major media, the publicity of Gushi Chicken and its industrial development has been intensified, and the popularity of Gushi Chicken has been further improved. Driven by the famous brand strategy, the marketing network has been further developed and improved, and the market coverage and market share have been further improved. Miao and eggs are sold to more than 20 provinces, cities and autonomous regions in China, and Gushi chicken "idiot" has entered Beijing, Zhengzhou, Shanghai and other large and medium-sized cities. Gushi native chicken is an excellent local variety in China, which belongs to both meat and eggs, and is one of the national key protected livestock and poultry varieties. Gushi chicken has tender meat, delicious meat and mellow soup, which is a traditional nourishing product.
Gushi chicken, naturally free-range, freely eats grass and insects. The fresh eggs they produce are commonly known as "stupid eggs", which have the characteristics of thick eggshell, storage and transportation resistance, thick egg white, deep yolk, rich nutrition, unique flavor, no pollution and no drug residue. As early as the Ming and Qing dynasties, it was listed as a palace tribute, and it was exported to Hong Kong, Macao and Southeast Asia in the 1950s. In 1960s and 1970s, it was designated as a special commodity for Beijing, Tianjin and Shanghai, and was praised as "the king of China native chicken" and "the ace egg". Gushi Chicken's "Gushi Chicken" and "Idiot" have obtained the national "green food" certification and "origin mark" registration, and the products sell well in more than 20 provinces, cities and districts across the country. Chicken meat is tender, delicious, suitable for a variety of cooking methods, nutritious and nourishing. After 150 days of pure stocking, native chickens leave their nests in the mountains at dawn every day to eat herbal insects, supplemented by ecological rice. Nutrient-rich, cockfighting among native chickens.