What are the main reasons for the rejection of trademark registration? Applicants for trademark registration generally need appropriate reasons for reexamination when they file a reexamination of the rejection of trademark registration. If the reasons are not sufficient, the trademark rejection review will fail. So what is the main reason for rejecting the trademark registration review? What are the main reasons for rejecting the trademark registration review? (1) According to the consistency principle of examination standards, combined with this case, all the cited trademarks contain similar constituent elements, and all of them span similar groups approved for use, but they are finally approved for registration. It can be seen that the inclusion of similar factors in trademarks is not the decisive reason for rejection. Therefore, trademarks have their own distinctive features, which can distinguish the sources of goods or services, that is, they should be approved for registration. (2) The applied trademark is an unregistered trademark used by the applicant before. After long-term use and publicity, it has a certain popularity and reputation. The applied trademark has been widely used by the applicant, and has formed a one-to-one correspondence with the applicant, which has the proper distinction of trademarks. (3) There are obvious differences between the applied trademark and the cited trademark in terms of constituent elements, drawing methods, overall appearance, prominent parts, calls and meanings, which will not confuse consumers and do not constitute an approximate trademark. Among them, the specific differences in components, painting methods, overall appearance, prominent parts, titles and meanings can be proved through detailed explanations to enhance persuasiveness. (4) The trademark applied for is a brand-new trademark with originality and distinctiveness designed by the applicant. Applying for approval of a registered trademark will not cause confusion and misunderstanding among the relevant public.