The trademarks of nutritional supplements can be named according to two methods: 1. Function naming method: Nutritional supplement products can provide many functions and values. Naming these functions can attract the attention of consumers. , to make them interested in the product; 2. Image naming method: use a name that is familiar to people or can easily be imagined in their minds, and associate the picture with the brand name. This picture just corresponds to people's needs, such as fitness supplements Named after the image of an orangutan.
1. Functional naming method
When naming nutritional supplement brands, using functional naming method is one of the most intuitive and effective methods. The function of nutritional supplements is to help the human body obtain various nutrients that are difficult to obtain, are lost quickly, and are poorly absorbed through drugs, so that the body can be nutritionally balanced and healthy and strong. Using the function naming method to name nutritional product trademarks can highlight the advantages and effects of supplements. The advantages of preventing diseases, fast absorption, good effect, and convenience of taking can all be reflected in the brand name. It can attract the attention of consumers without violating the trademark registration law.
2. Image naming method
Image naming method is to name something with the help of something that people are familiar with or can easily imagine in their minds. If you want people to remember something, using pictures and words is the fastest way to remember it. This is the principle of image naming. People associate the picture with the trademark name, and this picture just meets people's needs, so everyone can remember the trademark. For example, supplements for fitness people can choose a robust animal like an orangutan, which means strong and strong; supplements for the elderly can choose various images of old naughty boys, which means toughness and vitality.
The trademarks of nutritional supplements can be named:
Jianzhijia, Yujiutang, Kangeryou, Quanxitang, Zhenkangyuan
Ah Ziqi, Benshantang, Li Nanqiu, Fierce as a Monkey, Yiduoyou
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