Dear leaders, representatives, comrades and friends:

Today the XXX City Advertising Association was established! This is a happy event and a major event in the advertising industry! The XXX City Advertising Association has just been held The first board of directors of the association elected me as the president of the association. I feel very honored, but also have a great responsibility and a glorious mission! I will do my best to unite and lead the association team, strive to promote the development of the advertising industry, and strive to create an effective Create a good environment conducive to the development of the advertising industry, strive to stimulate the intelligence and talents of people in the advertising industry, and allow advertising involving multiple disciplines to make positive contributions to the sound and rapid development of the city's economic and social development. The establishment of the XX City Advertising Association has received the care and support of the Municipal Party Committee, the Municipal People's Congress, the Municipal Government, the CPPCC, the Provincial Industry and Commerce Bureau, and the Provincial Advertising Association. It has received care and support from relevant government departments at all levels, and has received positive response and support from the city's advertising industry. Here, on behalf of the association, I would like to express my heartfelt thanks! I would like to express my heartfelt thanks to all the leaders and guests who came to attend the founding meeting of the XX City Advertising Association today! Let me make two comments on the work of the Advertising Association:

1. , Fully understand the importance and necessity of establishing the Municipal Advertising Association

Advertising, as an information bridge, plays an increasingly prominent role in modern social life and plays an irreplaceable role in communicating production and consumption and promoting corporate competition. The survival and development of enterprises are inseparable from advertising. Advertising can guide people's daily consumption and change people's consumption concepts. With the continuous deepening of reform and opening up in our country, the advertising industry in our city has also developed rapidly like the whole province. At present, there are XX advertising business units in XX City, including: XX professional advertising companies, X TV and radio advertising operators, X newspaper advertising operators, X periodical advertising operators, and X other households. There are XXX advertising practitioners; XX advertising reviewers, XX advertising professional and technical personnel; ***XXXX registered outdoor advertising media, with XXXX enterprises (advertisers) of various types, and XXXXX individual industrial and commercial households. Advertising forms are the same as those in developed areas, including television, radio, Internet, newspapers, periodicals and magazine advertisements, as well as advertisements in printed matter, packaging, neon lights, cloth labels, signboards, public transportation carriers, etc. Our city has rich tourism and cultural resources. Advertising will have great potential in developing XX City, improving XX City, and making XX City bigger. But overall, the advertising industry in our city started late and its development is relatively lagging behind. First, the scale is small and the impact is not big. None of the advertising companies has national or provincial qualifications; second, there is a relative lack of professional and technical talents in advertising, and there is not even one advertiser in the city who has passed the examination and evaluation by the relevant departments; third, There is still a big gap between advertising design, creativity, production and expression techniques compared with developed places; fourth, from the perspective of the majority of advertising owners (enterprises), advertising awareness is not strong; fifth, illegal advertising occurs from time to time, and supervision methods relatively lagging. It can be seen from the above situation that it is very urgent to establish an advertising association to strengthen industry self-discipline and standardize industry behavior.

The Advertising Association is the bridge and link between the government and the advertising industry. Establishing an advertising association, establishing advertising industry norms, and implementing self-discipline in the advertising industry are important measures to promote the healthy development of the advertising industry and strengthen advertising management. Together with the government's management of the advertising industry and consumers' supervision of advertising activities, it constitutes the organization and management system of the advertising industry. Through the platform of the Advertising Association, a series of activities are effectively carried out, such as exchanging advertising academics or experiences, selecting outstanding advertising works; investigating and studying domestic and foreign advertising trends, promoting branding and marketing, providing consulting services, and striving to improve advertising design and production levels; Coordinate the relationship between advertising operators, advertising operators and advertisers in advertising business and other aspects, strengthen their connections, etc., thereby promoting the healthy development of modern advertising industry. The importance of advertising in economic and social development is self-evident. The establishment of the Advertising Association will further enhance the overall social status and service level of the advertising industry.

2. Opinions on the work of the association

The establishment of the Advertising Association has set up a platform for mutual communication for the advertising industry, marking that the development of the advertising industry in our city has entered a new period. . The work of the association must closely focus on the purpose and tasks of the "Articles of Association", enhance service awareness, and take "serving the construction and development of the advertising industry" as the starting point and focus of all work. We must firmly establish political awareness and social responsibility awareness, adhere to correct We should adhere to the theoretical and policy guidance and strive to ensure that the government is assured, the society is relieved, the enterprises are satisfied, and the consumers are satisfied.

We must always adhere to the basic idea of ??democratically running meetings, enhance the awareness of unity and harmony, gather the overall wisdom and strength of the industry, and promote the common development of the association and the industry.

(1) We must persist in emancipating the mind, updating concepts and advancing with the times. Advertising is the leading industry of the market economy and the knowledge economy. To grasp and develop a leading industry, we must always adhere to emancipating the mind and constantly updating concepts in order to keep pace with the times. Renewed concepts are worth a thousand taels of gold. The entire industry must recognize the situation clearly, emancipate the mind, take promoting scientific development as the first priority, closely grasp the pulse of the times of scientific development and building a harmonious society in our country, and closely focus on the "six major strategies" and "three major strategies" proposed by the municipal party committee and government With the goal of "one focus", "five drivers" and building an "international tourist attraction, ecological industry development base, and clean energy base", we closely combine the laws of the development of the advertising industry, strive to pioneer and innovate, actively provide suggestions for enterprises, and vigorously develop enterprises. To make positive contributions to the economy, expand the scale of business operations, and improve economic benefits of enterprises, the focus should be on cultivating and supporting the development of our city's national enterprises, vigorously cultivating our city's well-known enterprises and well-known products, maintaining and promoting our city's good tourism image, and thus through Advertising is a carrier that allows our city's enterprises, well-known products, and tourism brands to penetrate the rich cultural heritage of all ethnic groups in our city, go outside and outside the province, and at home and abroad, striving to promote the sound and rapid economic development of our city.

(2) Cooperate with relevant departments to publicize and implement laws, regulations and policies such as the Advertising Law. The advertising industry in our city must unswervingly adhere to operating in accordance with the law, constantly improve the consciousness of strictly abiding by laws and regulations, and must do a good job in industry self-discipline. Industry self-discipline requires advertising companies to learn to make good use of the Advertising Law and its related regulations as a primary principle that they must strictly abide by when conducting business activities, including learning, publicizing and implementing the regulations of the municipal department on the establishment of urban outdoor advertising, the road administration department Regulations on setting up highway advertisements, etc. In short, participants in various types of advertising such as TV advertising, radio advertising, newspaper advertising, online advertising, SMS advertising, outdoor advertising, real estate advertising, printed advertising, product packaging advertising, etc. must know the law and abide by the law. Make yourself an excellent advertising enterprise that not only supports, promotes and enforces the law, but also operates in accordance with the law and achieves double harvest of social benefits. It is necessary to jointly create a good environment for fair competition and legal operation, and create more outstanding advertising works that are profound, concise, elegant, true and honest, and are deeply loved by the people of society and enterprises.

(3) Carry out activities for advertising companies to participate in creating advanced enterprises with spiritual civilization. To carry out the socialist spiritual civilization construction of advertising enterprises, firstly, we must establish the idea of ????positive striving for innovation, starting from the leaders of the enterprise, and forming among the employees of the enterprise that everyone takes the construction of spiritual civilization as their own responsibility and the image and reputation of the enterprise as their own responsibility. , laying a solid ideological foundation for enterprises to create spiritually civilized units. The second is to organize advertising companies to actively participate in the rectification of false and illegal advertising activities. During the rectification, they must improve their ideological awareness, consciously resist false and illegal advertising, and ensure that they first do not make false and illegal advertisements, do not mislead consumers, and make their own true and honest advertisements. The works contribute to society and consumers. The third is to lead the company's employees to actively participate in public service advertising activities. A public service announcement is a beacon of spiritual civilization and can play a unique publicity role. Produce more high-quality public service advertisements, participate in the construction of socialist spiritual civilization with your own practical actions, and do more work to build a harmonious society.

(4) Carry out the recommendation work for the qualification accreditation of advertising companies and the review of advertising professional and technical titles. The accreditation of advertising enterprise qualifications and the review of advertising professional and technical titles are an important part of promoting advertising enterprises to become bigger and stronger and take the path of intensive development. Judging from the situation across the country and the province, the above work has been carried out for many years, but currently no advertising company in our city has been recognized as a qualified advertising company by the Provincial Broadcasting Association or the China Broadcasting Association; no advertising practitioner has yet been reviewed as a qualified advertising company. Assistant Advertiser or Advertiser. Therefore, our city's advertising companies must combine the actual economic and social development of the city, not only creatively produce excellent advertising works with our city's characteristics to occupy the advertising market, but also use excellent advertising to go outside and outside the province. Associations and advertising companies should have consistent goals and steps, strengthen cultivation, strengthen strength, improve qualifications, improve the quality of advertising professionals and technicians, and strive to promote the development and growth of our city's advertising industry.

(5) Carry out the work of organizing and participating in various advertising activities and submitting excellent advertising works. We should actively organize and participate in a series of domestic and foreign advertising activities, especially the annual China International Advertising Festival.

In the past, our city’s advertising companies have participated in a series of advertising activities of different forms and scales, submitted outstanding advertising works and outstanding public service advertising works to the competition, and have also won different awards. However, the participating advertising companies and personnel are spontaneous , sporadic and scattered, and the level of awards received is not high. In the future, the association should try its best and effectively organize people in the city's advertising industry to actively participate in a series of various advertising activities to broaden their horizons, find gaps and seek development ideas. Advertising companies should also seize the opportunity to use our city’s unique famous and high-quality products, national characteristic products, tourism and cultural products, etc., through the creativity and careful production of advertisers to create more high-quality advertising products to participate in various advertising activities. It shows the intelligence of our city’s advertising people and the development level of the advertising industry.

(6) Strengthen the construction of industry integrity and promote the healthy development of the advertising industry. Integrity is the foundation for the survival and development of an enterprise, and is related to the healthy development of the industry and social trust. In order to promote the sound and rapid development of our city's advertising industry, improve the level and quality of advertising services for economic and social development, provide the general public with healthy, easy-to-understand, true and credible consumer information, prevent false and illegal advertising from entering the market, and create A fair, just and orderly market environment. First, the association will gradually establish and improve industry regulations and conventions in accordance with the requirements of the China Broadcasting Association and the Provincial Broadcasting Association, standardize the industry's compliance with professional ethics, consciously maintain the reputation of the industry, and establish a good social image. The second is to actively cooperate with the advertising regulatory authorities to increase the supervision and management of false and illegal advertisements. The association will cooperate with the advertising regulatory authorities to comment on typical cases of producing and publishing false and illegal advertisements. The third is to actively cooperate with the advertising supervision department of the industrial and commercial administration department to conduct publicity and training on advertising laws and regulations, enhance the awareness of advertising companies and employees in operating according to law, awareness of fair competition, and awareness of professional ethics, and strive to promote the healthy and sustainable development of the city's advertising industry .

(7) Strengthen the association’s own construction and improve its guidance, coordination, management and service capabilities. The Advertising Association is an integral part of the overall work of the industrial and commercial administration departments and plays an irreplaceable and important role in strengthening industry self-discipline and promoting industry development. At present, the association office will be co-located with the Trademark and Advertising Section of the Municipal Industry and Commerce Bureau. The head of the Trademark and Advertising Section is also the secretary-general of the association. According to the establishment issued by the Provincial Administration for Industry and Commerce to the Municipal Administration of Industry and Commerce, there is a director of the Office of the Advertising Association and a staff establishment at the department level. This also shows that the country attaches great importance to the Advertising Association. We believe that under the correct leadership of the Municipal Industry and Commerce Bureau Party Committee, the association office director will be selected well. The salary of the candidate for the office director of the association does not occupy the funds of the association, and no personnel of the association receive any remuneration from the association. From the perspective of the whole province, the establishment of the advertising association in our city is relatively late. Therefore, we must redouble our efforts to strengthen the association's own construction in accordance with the requirements of the association's charter, and effectively carry out industry self-discipline, industry services, industry credit construction, consultation and review services before advertising is released, etc., to enhance the association's appeal and cohesion, and improve social awareness and influence. At the same time, we must actively safeguard the legitimate rights and interests of member units, share the same breath with the majority of member units, control their fate, promptly reflect members' legitimate requirements, help them solve their problems, and strive to create a good environment for the development of the advertising industry.

Dear leaders, representatives, comrades, and friends, the establishment of the Advertising Association marks that our city’s advertising industry will enter a new stage of development. Let us take the establishment of the association as an opportunity to implement the Party’s Ten Declarations. With the seven major spirits as the driving force, we will thoroughly implement the Scientific Outlook on Development. Under the leadership of the municipal party committee, the municipal government and the industrial and commercial departments at all levels, we will work together as one, work together in unity, and work hard to push the development of our city's advertising industry to a new level, and for us. The city's economic and social development is sound and rapid, providing better services and making positive contributions to building a harmonious and dynamic XX!

Thank you everyone!