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Why does trademark registration take one year?

Legal analysis: Trademark registration takes one year mainly to protect the interests of prior rights holders and closely related parties. The Trademark Office shall complete the review within nine months from the date of receipt of the trademark registration application documents, and if it complies with the relevant provisions of this Law, make a preliminary review and announcement. For a trademark that has been initially approved and announced, within three months from the date of announcement, the prior right holder or interested party may file an objection with the Trademark Office.

Legal basis: "Trademark Law of the People's Republic of China"

Article 28 For a trademark applied for registration, the Trademark Office shall, upon receipt of the trademark registration application documents, If the review is completed within nine months from the date of the review and meets the relevant provisions of this Law, a preliminary review and announcement will be made.

Article 34 The Trademark Office shall notify the trademark registration applicant in writing for a trademark that rejects the application and refuses to be announced. If the trademark registration applicant is dissatisfied, he may apply to the Trademark Review and Adjudication Board for review within fifteen days from the date of receipt of the notice. The Trademark Review and Adjudication Board shall make a decision within nine months from the date of receipt of the application and notify the applicant in writing. If there are special circumstances that require an extension, it can be extended for three months with the approval of the industrial and commercial administration department of the State Council. If the party concerned is dissatisfied with the decision of the Trademark Review and Adjudication Board, it may file a lawsuit with the People's Court within thirty days from the date of receipt of the notice.