Clothing labels are brands hanging on various clothing, containing information such as clothing materials and washing precautions. In terms of texture, most labels are made of paper, but also plastic and metal. In addition, new labels made of holographic anti-counterfeiting materials have also appeared. Judging from its shape, it is even more diverse: there are long strips, folded shapes, circles, triangles, pockets and other special shapes. It is really colorful and dazzling. The design and printing of clothing labels are often very exquisite, and their connotations are also very extensive. Although each clothing company's label has its own characteristics, most of them have the factory name, factory address, phone number, zip code, logo, etc. printed on the label. Some companies also need to print the nature of the company (such as Sino-foreign joint venture, sole proprietorship, etc.); other clothing manufacturers simply regard the small label as a miniature "advertisement", showing famous models and beautiful women wearing their own products. Photos are printed on it, giving people a more intuitive feeling, making consumers have a deeper impression of their products, and playing a very good role in publicity and promotion; some manufacturers, in order to thank consumers for purchasing their products, It is often necessary to print words of thanks and wishes on the label to give people a sense of intimacy; some labels are more like a "product instruction manual" because it not only prints what kind of fabric the product is made of, its performance, but also The water temperature, washing method, type of cleaning agent and how to maintain the clothes are even printed on the label. This shows that manufacturers are very responsible to consumers. In addition, as the clothing market becomes increasingly prosperous, competition is also increasing. It is bound to become more intense. In order to protect their products from counterfeit and shoddy products, some famous brand manufacturers have spared no effort to use various holographic anti-counterfeiting labels and barcodes. This not only protects the interests of the company itself, but also safeguards the interests of consumers. Rights and interests.

Although clothing labels are small, they are a link between fashion itself and consumers. It is an inevitable product of modern fashion culture and plays a positive role in improving and protecting the reputation of clothing companies and promoting products. Therefore, it is most appropriate to compare labels to fashion brands. Unfortunately, there are still a considerable number of clothing companies that do not understand this point enough, and some even do so very well in China. Famous fashion brands have not registered trademarks since their establishment, which gives speculators an opportunity. Once such products are counterfeited, they will not be protected by law. The design of clothing labels is a direct attraction to people. The highlight, as long as the packaging is good and the items are exquisite, there will be a good harvest.