Ocean Hall in the 196s-197s Kai Yodo in the 196s-197s-Ocean Hall in the model shop period
Ocean Hall started its business in 1964 near Shizuka Station in Shoukou City, Osaka. Since then, the store has set up a track and pool dedicated to the model, and held a "plastic model lecture", which is dedicated to the popularization of model culture and the improvement of quality. Ocean Hall has published The Ocean and The Temptation of Hobby. In 1972, APTPLA, a special model tool, was introduced. In 1976, Ocean Hall toured the whole country to promote this set of tools. The following year, the Hobby Pavilion was opened in Menzhen. At this time, the representative commodities of Ocean Hall were sailboat models and homemade tools.
The picture on the right shows Ocean, a self-run magazine in front of Ocean Hall, and APTPLA is a book that introduces models and generally promotes Ocean Hall tools.
In p>1966, the scene in the plastic model classroom of Ocean Hall.
Why does Ocean Hall set up a track and a pool in the store?
since the liberalization of toy trade in 1961 led to the overseas trade and sales of Japanese toys, a number of toy manufacturers emerged. In 1962, plastic models (fighters, warships and iron men) became popular, and until 1964, the models of warships and military aircraft still sold well. Therefore, it is reasonable for Ocean Hall to provide relevant facilities and set up model classrooms.
Ocean Hall-the origin of the name of the club
"The reason for choosing to develop a model shop is because we can't decide whether to open a handmade oolong noodle shop that has learned kung fu or a model shop that children like. Finally, we decided to use the direction in which the wooden knife fell, so the reason for opening a shop is a bit casual. As for the name of the store, it was named Ocean Hall simply because it likes the ocean. If it is a noodle shop, it may also be named Ocean Hall. "
(The Idea of Ocean Hall of Modeling Group)
The idea of artistic model
In Japan, where plastic models were still regarded as children's toys in the late 196s, the idea of adding artistic elements to plastic models in an attempt to enhance their added value and social status was put forward by the president of Miyako Association.
There are still many people in China who equate toys with children. In the future, more and more people will realize the artistic value of toys.
self-made tools
In p>1973, Ocean Hall began to introduce self-made tools, special tools for developing and selling plastic models. "Spray ace" is a spray paint modified from bicycle pump. "Nipper ace" is a tweezer that is made thin and convenient with a blade to cut off parts. Because in the past, when making models, we could only make do with nail clippers, so these tools became popular commodities as soon as they were launched. Later, although various manufacturers rushed to launch the same product, which has also been popularized in model shops, Ocean Hall's products are still among the pioneers, and most people think that the model tool was first launched by Tamiya.
The good times of Ocean Hall:
Chronology of model circles from 196 to 197
In p>1964, the comic books of war stories, mainly juvenile magazines, became popular, and the military models of warships sold well for several years
In p>1965, Hasbro Company of the United States entered Japan to sell toys of "GI-joe" special forces
In p>1966, the article tax on model toys was abolished
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in p>1968, Tamiya and Hasegawa officially produced military models
In p>1969, Bandai officially entered the model market
In p>1973, in order to cooperate with the launch of ARTPLA tools, Ocean Hall registered art models as trademarks.
In p>1975, animated character models became popular
In p>1976, military models became popular
In the 198s, Ocean Hall Kai Yodo in the 198s
In the 198s, the appearance of otaku and the birth of GK model
In the highly growing period of Japan in the 196s, as well as the people from teenagers to youths who spent the subculture maturity in the 197s. Consumer goods alone can no longer satisfy them, so they create their own goods and transform into cultural communicators. In the field of animation, young people at that time constantly introduced new trends. They were called players, consumers with high professional knowledge and producers of high-quality goods.
In this era, some players who love anime and special film characters are beginning to feel dissatisfied with the established plastic models. They learn the copying technology, launch a replica version of the out-of-print model, and cast the model to spread among the same friends. In this process, Ocean Hall took the lead in setting up the GK model studio in the store in 1981. As a pioneer in the industry, we must seize the opportunity, and the studio has become a new communication platform for players, which has been widely praised. In 1982, Ocean Hall began to sell GK to the public as a regular commodity. Less than a few years apart, in 1985, Ocean Hall released hand-made plastic models, focusing entirely on the sale of GK models, which made the brand Ocean Hall quickly lay the foundation during this period. With "otaku" as a general term, people who like animation, especially those who took photos, also started from this period.
chronology of model circles in p>p>198s
In 198
Ocean Hall introduced the molding machine for industrial vacuum, and began to manufacture and sell 1/24 primary color racing cars. Try to copy the out-of-print model by vacuum forming.
the plastic model of p>BANDAI's "mobile suit steel bullet" is on the market.
Kawaguchi Tetsuo, one of the frequent visitors to the Hobby Hall of Ocean Hall, also introduced a self-made monster model (the ancestor of GK model).
In p>1982, Ocean Hall was vacuum-formed (submarine warship "Hatano") and went on the market. (This is the first GK model to be copyrighted)
In p>1983, the p>GUNPLA craze reached its highest point
Resin, silica gel, PUTTY and AB putty, which were only sold by hardware stores, began to be sold to players in the model shop
In p>1984,
Ocean Hall opened "Ocean Hall Art Gallery" in Tokyo. Since then, Ocean Hall has stopped handling plastic models.
In p>1985,
Ocean Hall became a joint-stock company, which caused a great blow to food and play at that time.
General Products hosted the first Wonder Festival, which was the first instant sale meeting of GK model.
In p>1988,
Tamiya launched a mini four-wheel drive, which set off a craze, and plastic modelers launched similar products one after another.
The upsurge of GK model reached its peak in p>1989
Brief introduction of the Morinaga incident of Guliguo and why it had an impact on food and play sales. The Morinaga incident of Guliguo refers to a criminal case that started from 1984 to 1985, when the president of Guliguo (also known as Geligao) Food Company, Jiang Qisheng, was tied up for a long time and demanded redemption money, and finally developed into a threat of poisonous drugs to many Japanese food enterprises to demand redemption money.
These two crimes against food companies caused panic in Japanese society, and the sales of Morinaga and Guliguo food suffered a great blow. At that time, the two companies were selling some food and play products, so the sales of food and play were also affected and plummeted. Morinaga Company even cooperated with BAIDAI to launch SD Gundam's food and play in about 85 years. At that time, there were many examples of similar cooperation. Unfortunately, both the food industry and the toy industry suffered serious economic losses in the event of poisonous drugs. This incident has certain significance for Ocean Hall, which was involved in food and play production in the 199s, at least weakening its competitors in this industry, at least making it easier to get involved in this industry.
KAIYODO in 199s
Project Ko3
Murakami Takashi, a contemporary artist who is famous for seeking inspiration from the imperial house culture such as animation and dolls, launched the 1/1 scale humanoid art project of beautiful girls. In the WF Summer Exhibition in 1996, the beautiful girl dolls that were played like real people on display fetched a high price of 56, US dollars at Christie's auction house in new york, setting the highest price of Japanese artworks and becoming a topic. With the full support of Ocean Hall, the "Project Ko3", which has gathered outstanding talents from all sides, launched the installation art "SMP.KO2" of three forms of beautiful girls turning into fighter planes at the WF Summer Exhibition in 2. Stylist BOME also participated in the production.
Wonder Festival
Wonder Festival, abbreviated as WF, was the first GK instant sale meeting held by General Products (now GAINAX) in Tokyo Industrial and Trade Center in 1985. In 1992, Ocean Hall took over the hosting right from GP, and the venue was changed to the international sample exhibition venue. Now it is held twice a year in winter and summer, attracting 3, people in one day. It is the largest GK model event in Japan.
chronology of model circles in p>p>199s
In 199, BAIDAI launched the 1/144HG series to commemorate the 1th anniversary of Gunda, which became the pioneer of the later reprint route.
gundam GK was popular in p>1991. Various GK model manufacturers compete to commercialize what BAIDAI has not made into plastic models.
Toys R Us entered Japan
General Products was dissolved in p>1992, and in August, Ocean Hall took over the right to host WF from it.
Hobby Japan began to host GK model activities
BAIDAI doll products became popular in p>1993
Mini four-wheel drive (Tamiya) set off the second upsurge in p>1995
Baidai "master grade. BAIDAI officially embarked on the re-enactment route of the old model.
In p>1996, introduced by TOMY in Ocean Hall, the prototype of (Poké mon) (Furuta Fruit Making) began to be made. This is the first time that Ocean Hall has made food and play.
In May, 1998, Ocean Hall Hobby Lobby moved to Tokyo, the fourth floor of Radio Hall in front of Akihabara Station.
Ocean Hall began to manufacture movable models with the brand of Kibako toys.
Ocean Hall in the 21st century
Ocean Hall has been in business for forty years. As if driven by the huge desire of modern Japanese society, the stylist's shaping power is increasing day by day, the theme of making three-dimensional models is expanding, and the number of goods on display in the market is increasing day by day. In the field of models and toys, there is also a segmentation of preferences. Otakus have also lost the same theme across generations, and their desires are diversified. The history of Ocean Hall's creation of toys can also be said to be a "mirror" reflecting the features of Japanese society. In the last century, there were sailing models, racing models, military models, robots and GK craze. In the 21st century, there are few similar toy trends, and everyone's preferences are diversified. Therefore, there are many branches of Ocean Hall's own products in terms of types and themes. REVOLTECH's robots and dinosaur skeleton models will be the products of the same company, which is very wonderful in itself.
chronology of model circles in the p>p>2s
Golden Age of Ocean Hall
The number of painted commodity models increased in 2
In p>21, Ocean Hall set off a tide of eating and playing with chocolate eggs as the center, the way of selecting themes such as "biological series" and "nostalgic series", the careful planning of "hidden edition" and "repainting", and the design of scene models, etc. (It has a great influence. Now, which model company doesn't do repainting and hiding)
Ocean Hall held various exhibitions and chocolate egg publicity activities in Shibuya (Shibuya is the weather vane of popular culture in Tokyo, Japan, and holding an exhibition in Shibuya shows that Ocean Hall has a place in Japanese popular culture).
Toastmasters, elementary schools and ordinary museums have successively published books with the theme of "Japanese Animal Series". (Ocean Hall makes attached models for this kind of books, and I bought the Japanese natural memorial in the elementary school, with a brochure and a toy for 85YEN, which is very rare now)
Ocean Hall stylists participated in the exhibition "un art populaire" sponsored by Cartier Consortium in Paris
Ocean Hall moved its head office to a new office building in Menzhen.
A series of food and play produced by Ocean Hall were awarded excellent design awards.
In p>22, TV and publications began to introduce Ocean Hall and its food and play.
The Thoughts of Ocean Hall by Gong Xiexiu Yi (Guangwen Society) was published.
The Chronicle of Ocean Hall (published by Ota) was published.
In January, 23, the food and play produced by Ocean Hall won the "Otaku Award in 22"
In May, Gong Xiexiu, the curator of Ocean Hall, published Creation as Endless as the Stars in the Night Sky.
The new office building of Ocean Hall was completed.
Hongkong Veyron and China trumpeter bid for the giant GK model, and China model maker showed its strength.
In August, 24, The Prototype of Ocean Hall/The World of Kagawa Yasuhiko was published.
October "Ocean Hall Doll Collection 2" was published
The "Ocean Hall Expo" exhibition toured department stores around the country for one year.
The Ocean Hall Forward was published
In p>25, the Black Wall of the Ocean Hall Doll Museum was opened in Tsunami City, Shiga Prefecture, with Gong Xiexiu as the curator.
REVOLTECH began to be sold in p>26, and you started to buy the goods of Ocean Hall. Although it has existed for 4 years, it is estimated that few people in China knew what Ocean Hall was before that.