XTOP is an independent sub-brand invested by Xtep Group and was established in 2013. And in the summer of 2014, independent design products were officially launched. Influenced by the fashionable, free and refined culture of East London's Shoreditch art district, XTOP has taken a unique approach and created a sports fashion category, defining a new clothing trend with the perfect fusion of slim tailoring and sports fabrics. Xtep adopted a differentiated marketing strategy and became the first idol artist to endorse sporting goods and achieved unprecedented success. It was listed in Hong Kong as early as 2008, so xtop can be called a famous trademark.