Currently, every product on the market has a trademark, and products without trademarks cannot be put on the market. Therefore, when companies launch new brands, they need to establish a trademark for these brands. Merchants are not allowed to use trademarks at will. They must be reviewed by the Trademark Office and issued a "Trademark Registration Certificate" before they can be used. However, some users think that the trademark registration process is cumbersome and want to purchase the trademark directly. Before buying a trademark, you need to have a basic understanding of the trademark. So what do you need to know to buy a trademark?

1. Select the trademark category.

There are 45 trademark classifications. Different trademark categories represent different goods. Before purchasing a trademark, you need to understand all the trademark categories and then find out the product category you want. Then you can search for trademarks under the trademark category on Bajie Intellectual Property’s trademark transfer platform and select the trademark you want to trade.

2. Select a brand name.

A good trademark has a good or easy-to-understand meaning, and has a good trademark name meaning. When purchasing a trademark, we can pay attention to the registered name of the trademark. A good brand name is easier for users to remember and is also conducive to communication. After purchasing such a brand, you can effectively save publicity costs. At the same time, a good brand name is also more conducive to expanding the company's brand awareness and promoting the sales of branded products. Therefore, when choosing a trademark, we should try to choose a trademark name that sounds easy to remember.

3. Check the trademark status.

Not all trademarks are high-quality trademarks. There are high-quality trademarks and low-quality trademarks. You must know the status of your trademark before transferring it, for example, whether it is in "bad status". The so-called "bad status" refers to a series of potential risks of a trademark, such as trademark invalidity, trademark expiration, trademark similarity, trademark change, etc. If it exists, even if the trademark transfer price is no longer low, it is impossible to purchase it. It is recommended that you choose a trademark that is in good condition in all aspects for trading.

Here is how to choose the trademark content you want to know about. If you have any questions about purchasing trademarks or don’t know how to trade, you can go to Bajie Intellectual Property and Trademark Network for consultation.