Mermaids at the bottom of the sea
Their LOGO have been modified many times from the very beginning to now
At the beginning, it was very complicated. At the beginning, Starbucks was just a shop selling coffee beans and doughnuts
At that time, Howard Schulz was still poor, but he wanted to prove to his father that he wanted to make high-quality coffee for his father. How did Starbucks understand! What does it stand for?
Starbucks, how do you understand it? He is the name of a global coffee shop chain. Tencent, what is that half-price Starbucks?
Oh dear, does that mean Tencent's free wifi Welfare Week ~
This started on June 15th and lasted for a week. You can join it now
As long as you have version 5.6 of Tencent's mobile phone housekeeper installed on your mobile phone, and then use its free automatic wifi connection function, I have already received its half-price Starbucks voucher and Didi taxi voucher ~ What is the steak house above Jiangdu Starbucks with many benefits?
Is the first one low?
The second espresso
The third flavored syrup
The fourth milk (skimmed soy milk)
The fifth customer asked (more hot, no more/less creamy cappuccino foam, etc.)
The sixth drink name
Which Greek goddess is Starbucks?
Do you mean Starbucks, the coffee brand, the woman with the green logo?
The name "Starbucks" comes from an extremely calm and charming first mate in Moby Dick, a novel by American writer Melville. His hobby is drinking coffee.
And the woman on the design is not a Greek goddess, but a two-tailed mermaid, which is actually a siren. What country is Starbucks?
America
Starbucks is the name of an American coffee chain company. Founded in 1971, it is the largest coffee chain in the world, and its headquarters is located in Seattle, Washington, USA. What brand is Starbucks?
Coffee friends American brand What is Starbucks?
Starbucks) NASDAQ：SBUX Starbucks is the name of an American coffee chain company. Founded in 1971, it is the largest coffee chain in the world and its headquarters is located in Seattle, Washington, USA. In addition to coffee, Starbucks also has tea, pastry and cakes.
Starbucks
Starbucks history:
For coffee lovers, Starbucks is a familiar name, which originated from Herman, an outstanding American literary master in the 19th century. Melville's classic book Moby Dick? The hero of Dick. Gerald, 1971? Baldwin and Gordon? Polk opened Starbucks, the first specialty store for coffee beans and spices in Seattle, USA. Howard, 1987? Howard Schultz spent $4 million to reorganize Starbucks, which promoted the transformation of Starbucks into an Italian cafe, and completely operated Starbucks with his own ideas, which injected great momentum into the company.
Starbucks coffee is very popular among students and urban white-collar workers in the United States and Canada. In addition to coffee, Starbucks also provides such things as tea (whether hot or cold), stuffed cakes, cakes and so on. Some Starbucks stores are even located in local stores such as supermarkets and bookstores (Starbucks does not operate these supermarkets or bookstores). Generally speaking, the price of Starbucks coffee will not be higher than other competitors. By February 26, Starbucks had more than 9, chain stores around the world, distributed in North America, Latin America, Europe, the Middle East and the Pacific Rim.
Starbucks trademark:
There are two versions of Starbucks trademark. The first version of the brown trademark originated from a 16th century Scandinavian double-tailed mermaid with a * * * * * and a fully visible double fish tail.
Later, Starbucks was merged with Daily Coffee founded by Mr. HowardLeslieShore, so it changed its brand name. The second edition of the trademark, following the original mermaid pattern, but made some modifications, she didn't have * * * * * *, and changed the color of the trademark to green, which represents the daily coffee. Thus, the trademark combining the characteristics of the original Starbucks and the daily coffee was born.
At present, the "first" Starbucks store in Park Market in Seattle, USA still retains its original trademark, and most of the goods sold in it also carry this trademark. The so-called first shop has actually moved away from the original site, although it is still on Park Market Street.
Status of Starbucks:
On June 26th, 1992, Starbucks was successfully listed on NASDAQ, the cradle of high-tech companies in the United States. As a traditional coffee chain, in August 1996, in order to seek broader overseas development, Schultz flew to Tokyo, Japan, and personally supervised the first overseas store. After that, Starbucks vigorously explored the Asian market and entered China, Taiwan Province and mainland China. With strong capital backing, Starbucks' operation has soared and expanded rapidly at the rate of opening a new branch every day. Since its listing in 1982, its sales have increased by more than 2% annually on average, while its profit has increased by 3% on average. After more than 1 years of development, Starbucks has evolved from a small mermaid in Seattle to a "Hulk" with nearly 1, chain stores in more than 4 countries and regions around the world. Starbucks' share price has climbed 22 times, and its earnings have surpassed those of large companies such as General Electric, Pepsi-Cola, Coca-Cola, Microsoft and IBM. Today, Starbucks has become a first-class retailer, roaster and owner of first-class brands of refined coffee in North America, and its expansion speed has made Fortune, Forbes and other world-class business magazines relish it.