From the perspective of trademark components, trademarks can be divided into image trademarks and non-image trademarks.

1. A made-up trademark is a trademark composed of made-up words (words that do not exist in real life). Because they are words that do not exist in real life, this kind of trademark will not be associated with any goods or services. There is a connection, such as the trademark "Haier" of Haier Group;

2. The name of any trademark exists in real life. For example, "Apple" is a common word and cannot be used as a trademark of apple itself or fruit. , a trademark used on computers has nothing to do with the goods or services it specifies;

3. Although a suggestive trademark hints at the characteristics of the goods, it can still be used as a valid trademark because it is imaginative rather than directly descriptive. For example, "Jieeryin" is used as a trademark for cleaning fluid for women. Although it implies certain characteristics of the product, it does not directly indicate how good the effect is. It is still a valid trademark;

4. Narrative trademarks are trademarks that directly describe the characteristics of goods or services. For example, the trademark "Yonggu" used for locks directly describes the characteristics of the lock - strong, and is obviously exaggerated. Even if it is indeed strong, it cannot be forever. firm.

The most basic function of a trademark is distinction, which is used to distinguish the source of products or services. A trademark must have the most basic attribute, that is, it is distinctive. The more distinctive it is, the stronger its distinguishing function.

Among the four types of trademarks, fictional trademarks are the most distinctive, followed by arbitrary trademarks and suggestive trademarks, and narrative trademarks are the weakest. Countries around the world stipulate that narrative trademarks lack distinctiveness and are not allowed to be used to register trademarks. However, what we like to use most is narrative trademarks. We wish we could use the most colorful words in the world, words that can best express the function and purpose of the product. Come and register.