Current location - Trademark Inquiry Complete Network - Trademark inquiry - How to choose a company name
How to choose a company name
< /p>

2. Mathematical selection: When choosing a company name, the total number of strokes in the full name of the company should be taken as the real number, and the mathematical meaning of the name should be auspicious;

3. The pronunciation and meaning of the name should be good: bogey Use polyphonic characters, avoid using partial characters, avoid using obscure semantics, avoid using unlucky characters, and avoid similar words;

4. The company’s name should also follow business principles and be based on its own business projects, products, and consumer objects. , business characteristics and other circumstances to choose a name:

Question 2: How to choose a company name 1. How to choose a name without duplication

Naming a company is a headache for investors. Even if I submitted more than a dozen names, it would not be approved by the industry and commerce. Because the amount of Wuhan company registration data

is large, and some people have approved the name but left it unregistered, we remind everyone to try to use a name with more than 3 characters in the font size when approving the name, and use it once

Be sure to apply for more than one name, so as not to have duplicate names, be rejected, go back and forth, and delay registration time and work efficiency. (If your font size has the same pronunciation as that of another enterprise

, it also has the same name. Try to avoid this situation.)

It is recommended that friends, the two-character name It’s not that the font size cannot pass, but the probability is very small (almost only 1% probability of passing). Industry

The staff responsible for registration at the Commercial and Commercial Bureau have to approve a large number of names every day. Seeing that the font sizes of these two characters are too large, you can save yourself such trouble:)

Naming method: Wuhan (Hubei) + font size + industry + limited company

3. Company naming - a good business name is a "treasure bowl" of wealth

(1) The name is also As the saying goes about productivity: "If the name is not right, the words will not go smoothly, and if the words are not right, the things will not be accomplished." For business operators, giving a good name to the product is also an extremely important step. Once the name is chosen, everyone likes it, and consumers can easily remember it. In addition, other production and operation links are also done well, and the product is popular, and it will soon become a brand. Therefore, it is not an exaggeration to say that "name is also productivity".

Although the company name (trade name) is just a combination of several Chinese characters, it expresses more than just the inherent meanings of several Chinese characters. As a corporate logo,

it stores information such as corporate credit and the market competitiveness of its products. This makes it a carrier of goodwill and has property value. It also reflects the cultural taste of the enterprise and embodies the cultural mentality and business pursuits of a specific era, a specific region, and a specific group. It has potential cultural value. A company name with high generalization, strong appeal and potential cultural value will have an impact on the public's visual and psychological aspects.

A company name with a unique design, easy to read and remember, and rich in art and image can quickly capture the public's vision, arouse their strong interest and rich imagination, and leave a deep impression on them. impression. An excellent company name has a significant impact on establishing a good corporate image and is an important intangible asset of the company.

Some people think that naming seems insignificant compared to the investment in equipment hardware such as technical equipment. However, countless lessons in market reality tell us that this seemingly inconspicuous link is often a critical investment in intangible assets. Not only does its rate of return far exceed expectations

p>

Think about it, and it will affect the market value of tangible asset investment to a certain extent. Scientific and reasonable naming will maximize the overall investment of the enterprise.

Benefit from it. Looking at the well-known trademarks, such as "Haier", "K of Hearts", "Wahaha", "Robust", "EXXON", "SONY", "ACER"

and other good brands, none of them are good brands. It is not due to the great emphasis on naming as an investment link. The world's most successful large companies all value renaming as an investment link.

For example, an American oil company invited experts from various fields to design a name that was consistent with customs around the world and the laws of various countries. It lasted 6 years and cost more than 100 million U.S. dollars, and investigated 55 companies. countries and regions, and finally selected one trademark from more than 10,000 designed trademarks. This is the famous EXXON. Today, its brand value has reached tens of billions of dollars. Other names such as "SONY" and "ACER" are also a huge investment. Of course, the final return is also quite generous.

However, many domestic companies currently lack this investment awareness in brand design. At least, in their minds, they still lack the concept of "name is also productivity". They often treat them by patting their heads or even drawing lots, which brings negative effects to the development of the enterprise. Because

did not seriously study the art of naming products and companies at the beginning, many domestic brands were featureless, lacked individuality, and even had similar names. As a result, the scale of the company

grew bigger and bigger. The more problems were exposed in the original naming investment. For example, there are a few words spread in Guangdong: "'Red cotton' blooms everywhere, 'Pearl River' flows everywhere, 'Five Sheep' run all over the streets, 'Panda' blooms everywhere, 'Triangle' Flying all over the sky, 'Diamonds' are scattered everywhere, 'Yangcheng' is seen everywhere, and 'Guangdong Sui' eyes are closed." This is an accurate depiction of the phenomenon of name similarity. In fact, this phenomenon can also be found in many other places, such as naming "Three Gorges...>>

Question 3: How to name the company. In addition to novelty, simplicity, loudness, and heritage, when naming a company, In addition to being rich, we must also inject a certain momentum to stand out with the power to stand out from the crowd, stand at the top of the market, be at the forefront of the times, sing for the future, and lead the times. First of all, the following aspects should be considered. 1. Components of a company name The complete name of a company should contain the following four components: indicating the region where the company is located; reflecting the company's personality; reflecting the characteristics of the product or industry; indicating the form of the company. For example, Beijing Tianyu Advertising Co., Ltd. ; Beijing Feige Dental Clinic Co., Ltd. In these two names, "Beijing" represents the region, "Tianyu" and "Feige" represent the trade names of the two companies respectively, and "advertising" and "dental clinic" represent the products or services. Due to the characteristics of the industry, "limited liability company" reflects the legal form of the enterprise. In actual operations, the name that people see on the company's nameplate is often the abbreviation of the enterprise. For example, the above two companies can be presented as: Tianyu Advertising Company, or Tianyu Advertising; Feige Dental Clinic, or Feige Dental. The starting point is high: establishing a good corporate image starts with the name. The name must transcend time and space, be fashionable, novel and unique; be the first to be the first to stand out. Only a high-end name can have a shocking and exciting effect, causing thousands of waves with one stone, quickly opening up the market, winning customers, and stabilizing consumer psychology. For example, Shi Yuzhu's "Giant Group" and "Nao Platinum" brands. All of them are timeless and prosperous due to their unique characteristics. 2. The method of choosing a company name should be new: a good name is like a divine response, and the company culture is a living culture that is fast. A culture of growth, a culture that is agile, and a culture that keeps pace with the times. The core driving force that supports and leads the company's culture is the company's name. Don't you dare to underestimate it. There is nothing more magical than this. It is the company's culture that maintains everlasting youth, everlasting foundation, and abundant financial resources. A brand with an unclear name cannot achieve the goal of turning stone into gold and cannot make money at all. For example, the brand "Coco Chanel" is still the embodiment of fashion and a synonym for high-quality products. The positioning must be accurate: Ingeniously conceived and highlighted, a distinctive and charming brand name should be designed to reflect the advantages and characteristics of the company's products and show its special charm. "Coca-Cola" is a symbol of beverage, culture and life, Pentium, Microsoft. , Intel, Lenovo, etc. are synonymous with computers. Kodak, when heard, is film, and Mercedes-Benz, BMW, is related to cars. The cultural context must be smooth, and the financial connections must be clear: mountains and rivers have feelings, plants and trees have knowledge, and everything has spirituality. Interaction produces benefits. If the cultural context is not smooth, the financial channel will not be connected, and hard work will not show results; if you can understand this meaning, you can advance and retreat freely and have a good source of wealth. Only by focusing on the Qi pulse can you know the rise and fall of your career; the financial and cultural channels are in conflict with each other and are harmonious. Then it becomes magical.

With the advent of the brand era, winning through image has become a concept. No matter it is an individual, company, enterprise, real estate, etc., it is necessary to first establish a good image, plan a first-class culture, sensational temperament, and outstanding personality, in order to seize the commanding heights and remain invincible in the market competition. The core of corporate culture is a bold name. Failure to add the finishing touch is futile. 3. Things to note when naming your company. In addition to the above considerations and methods, you should also pay attention to the following aspects when choosing a name: You should choose a name that you like, which will help motivate you and your employees to start a business; avoid ambiguity and misleading when choosing words. , pay attention to the multiple meanings of words, and avoid choosing words with negative and adverse effects; the name should be determined as early as possible, and the name should be verified and registered with the industrial and commercial department quickly to reduce the chance of a good name being used by others; the name should be considered The long-term development of an enterprise must be conducive to long-term use, and should not be randomly named based on short-term interests or benefits. If your business grows bigger, the name will naturally become a brand and intangible asset, and it would be uneconomical to change the name. 4. How to name your business in 2012 (1) Consider the principles of business naming. The name of a business is one of the best ways to promote the business and its products. The main things that can be brought into play and need to be considered when choosing a name are the parts of the company name that represent the font size and reflect the characteristics of the product or industry. A good name can become a priceless intangible asset along with the success of the enterprise. To this end, the following naming principles can be followed: easy to call, easy to listen to, easy to write, easy to remember, and unique, unforgettable, or impressive once you hear it; concise, with as few words as possible, and two characters with the same font size. The probability is too high, so it is generally easier to choose a name with 4 or 3 characters to pass the verification; try to make the name reflect the company's business, core products, values, corporate culture, etc., so that it can be promoted through the name. ......>>

Question 4: How to choose a company name? Use your birth date and horoscope to find out what the five elements lack and what the gods of happiness are, and then make up for it based on the five elements of mathematics and the five elements of strokes.

Question 5: When a company establishes a group company, how should the company name be chosen? The group should meet the conditions

1. The parent company (core enterprise) of the enterprise group has a registered capital of 50 million yuan or above, and has at least 5 subsidiaries;

2. The total registered capital of the parent company (core enterprise) and its subsidiaries is more than RMB 100 million;

3. Enterprise The group's parent company accounts for more than 51% of the subsidiary's shares;

4. All group member units have legal person status.

The name of an enterprise group consists of four parts: "administrative division + font size + industry + group".

Relevant requirements for the names of enterprise groups and their members

1. If the name does not contain an administrative division, it must be approved by the State Administration for Industry and Commerce in accordance with the prescribed procedures;

2. The name of an enterprise group can have an abbreviation;

3. The parent company (core enterprise) can use the words "Group" or "(Group)" in the enterprise name;

4 , Subsidiaries (members of the group) can be named by the group name or abbreviation.

5. With the consent of the group management agency, a joint-stock company may use the name or abbreviation of the enterprise group in its name.

Question 6: How to name a company? How to give a company a name that brings wealth?

In social life, we see a large number of industrial and commercial names, that is, naming stores and companies. , product naming, trademark naming, etc. Most of these business names are thought up by people after racking their brains and carefully considering every word, because whether the business name is appropriate is directly related to the business and image of the merchant. As a businessman, regardless of the size of the capital, they attach great importance to their name. Commercial names are a kind of commercial activity, so commercial names should follow commercial principles and be named according to their own business projects, products, consumer objects, etc.

This is a commercial name that is adapted to local conditions and varies from product to product. The main characteristics of a name.

1. Names to attract business

In real life, store signs (store names) with high generalization power and strong appeal can provide visual stimulation to consumers. and psychological effects are important. Whether the name of the store is good or bad is the key to whether it can arouse consumers' curiosity and whether it can make the store brand famous.

Some time-honored stores often use elegant, simple and elegant names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business.

The following aspects should be considered when naming a store:

1. The name of the store must be consistent with the products sold. The method of naming the store can usually reflect the business characteristics of the operator or the main business. The excellent quality of the store makes it easy for consumers to identify the business scope of the store and create a desire to purchase. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and the hall as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people will know that Tong Ren Tang sells traditional Chinese medicine just by looking at the Tong Ren Tang sign or other signs. Another example is the name of the Gongdelin store, which reflects that the operator is good at cooking vegetarian dishes.

2. Store names must be novel, unconventional, and able to quickly capture consumers’ vision. Store names must be novel, able to arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Da Sanyuan, Store names such as Goubuli arouse interest and curiosity among consumers.

3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.

4. The store name should give people a sense of beauty and artistic accomplishment. It has cultural heritage and makes consumers feel at ease and comfortable. For example, Louwailou, Taotaoju, etc. The main methods for naming stores are as follows:

(1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying , Kangle Pharmacy, etc.

(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Food, Xi'e Clothing, Xiangfei Beauty, etc.

(3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.

2. The name that shapes the image

Shaping the image is very important for every company, and it can be said to be related to their life and death. The first step in shaping your image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure one's market share, expand the market, stabilize and attract many consumers, one must have a strong product brand and a resounding corporate name.

1. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain, and it has the meaning of a magnificent temple. The sun is the reddest and Changhong is renewed. Similarly, it is used to produce color TVs. This is the famous Konka company, whose name means a happy life and numerous excellent products.

Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name Sanjiu, has countless unforgettable meanings in ancient Chinese, and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.

2. A business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.

3. The name is friendly. A good corporate name should not give people a too serious feeling, let alone a feeling of rejecting people thousands of miles away, but should have a kind of affinity... .>>

Question 7: How to choose the name of a sole proprietorship and what are the regulations? According to Article 11 of my country's Sole Proprietorship Law, the name of a sole proprietorship shall be consistent with its form of responsibility and the business it engages in. Because the property of a sole proprietorship is owned by the investor personally, the investor bears unlimited liability for the debts of the business with his or her personal property. When the company's assets are insufficient to pay off the company's debts as they mature, investors must use all of their personal property to pay off the debts. Therefore, the "Registration and Management Measures for Sole Proprietorships" stipulates that a sole proprietorship cannot use the words "limited" or "limited liability" in its name, nor can it be called a "company".

This differentiates a sole proprietorship from a company, partnership or other sole proprietorship name. An enterprise shall indicate its organizational form in its name based on its organizational structure or form of responsibilities. The name of a sole proprietorship must be consistent with the business it is engaged in. The name of the enterprise can be the name of the natural person investor. An enterprise shall indicate its industry or business characteristics in its name according to the categories it is responsible for and in accordance with the national industry classification standards. The industry description in the name of the enterprise shall be a term that reflects the national economic industry to which the enterprise's economic activities belong or the characteristics of the enterprise's operations. The content expressed in industry terms in the company name should be consistent with the business scope of the company. Enterprises can use the name of the country (region) or the place name of the administrative division above the county level after the font size in the name. Enterprises are only allowed to use one name, and names that have not been approved and registered are not allowed to be used. When an enterprise applies for registration, the enterprise name shall be approved by the competent authority for registration of the enterprise name. The company's official seal and the name used in the bank account should match the approved and registered name. The enterprise name can only be used after approval and registration, and it enjoys exclusive rights within the prescribed scope. Find the relevant knowledge points I provide: Company Name Registration Management Regulations Article 1 In order to strengthen company name management, protect the company's legitimate rights and interests, and maintain social and economic order, these regulations are formulated. Article 2 These regulations apply to companies in China that meet the qualifications of legal persons and other enterprises that need to be registered in accordance with the law. Article 3 The company name shall be approved by the registration authority when the company applies for registration. The company name can only be used after approval and registration, and it enjoys exclusive rights within the specified scope. Article 4 The registration authority for company names (hereinafter referred to as the registration authority) is the State Administration for Industry and Commerce and local administrations for industry and commerce at all levels. The registration authority approves or rejects company name registration applications, supervises and manages the use of company names, and protects the exclusive right to use company names. The registration authority implements hierarchical registration management of company names in accordance with the "Regulations of the People's Republic of China on the Registration and Management of Company Legal Persons". The name of a foreign-invested company shall be approved by the State Administration for Industry and Commerce. Article 5 The registration authority has the right to correct an inappropriate company name that has been registered, and the higher-level registration authority has the right to correct an inappropriate enterprise name that has been registered by the lower-level registration authority. Any unit or individual may request the registration authority to correct an inappropriate company name that has been registered. Article 6 A company is only allowed to use one name, which shall not be the same as or similar to the name of a registered enterprise in the same industry within the jurisdiction of the registration authority. If there are indeed special needs, the company may use a subordinate name within the specified scope with the approval of the registration authority at or above the provincial level. Article 7 A company name shall consist of the following parts in order: trade name (or trade name, the same below), industry or business characteristics, and organizational form. The company name shall be preceded by the name of the administrative division of the province (including autonomous regions and municipalities directly under the Central Government, the same below) or the city (including the state, the same below) or the county (including the municipal district, the same below) where the company is located. With the approval of the State Administration for Industry and Commerce, the company names of the following enterprises may not be named after the administrative division where the company is located: (1) Companies listed in Article 13 of these regulations; (2) Companies with a long history and well-known brands; (3) Foreign investment company. Article 8 The name of a company shall use Chinese characters. The name of a company in an ethnic autonomous area may also use the ethnic characters commonly used in the ethnic autonomous area. If a company uses a foreign name, its foreign name shall be consistent with its Chinese name and shall be reported to the registration authority for registration. Article 9 A company name shall not contain the following contents and words: (1) harmful to the interests of the country and the public; (2) likely to deceive or misunderstand the public; (3) names of foreign countries (regions), The name of the international organization; (4) The name of the political party, the name of the party, government and military organs, the name of the mass organization, the name of the social group and the unit number; (5) Chinese pinyin letters (except those used in foreign names) and numbers; (6) Other laws, ......>>

Question 8: How to choose the name of a sole proprietorship? What are the legal requirements for the name of a sole proprietorship:

Establishment conditions:

(1) The investor is a natural person. The natural person should have the nationality of the People's Republic of China.

(2) Have a legal business name.

(3) Capital contribution declared by investors.

(4) Have a fixed production and operation site and necessary production and operation conditions.

(5) There are necessary practitioners. That is, employees who are suitable for the business scope and scale of the enterprise.

Materials required for sole proprietorship name registration

1. "Enterprise Establishment Registration Application Form" (including "Enterprise Establishment Registration Application Form", "Natural Person Shareholder (Promoter), Directory of Investors in Sole Proprietorships and Partners of Partnerships, "Registration Form of Responsible Persons", "Certificate of Enterprise Domicile" and other forms);

2. "Notice of Pre-approval of Enterprise Name" and "Pre-approval" List of Named Investors";

3. "Designation (Authorization) Letter" (if the investor handles it by himself, there is no need to submit a "Designation (Authorization) Letter");

4. "Corporate Secretary (Contact Person) Registration Form";

5. If the business scope involves pre-licensed projects, the approval documents from the relevant approval departments should be submitted.

How to name a sole proprietorship:

(1) The name of a sole proprietorship should be short and crisp. The name has fewer words and fewer strokes, making it easier to communicate information with consumers and easier for consumers to remember. The number of characters in a name has a certain impact on the level of cognition. The fewer the number of words, the higher the degree of recognition, that is, the shorter the name, the more communicable it is.

(2) The name of a sole proprietorship should consider its universality around the world.

(3) The name of a sole proprietorship should be loud and easy to pronounce.

(4) The name of a sole proprietorship must be auspicious.

(5) The choice of company name should be contemporary. A contemporary name is distinctive, conforms to the trend of the times, and can be quickly accepted by the public.

(6) The name of a sole proprietorship should be in line with the philosophy and service purposes of the sole proprietorship, which will help shape the image of the sole proprietorship.

(7) The name of a sole proprietorship should have its own uniqueness. A unique sole proprietorship name can avoid being similar to the name of other sole proprietorships to prevent confusion in the public's memory, and can deepen the public's impression of the sole proprietorship.

(8) The company name should have an extraordinary spirit, be impactful, bold and shocking.

As a pioneer and leader in the naming industry, Prophet China creates more contemporary leading brands for all companies in need. Be one step ahead and take the lead step by step!

Question 9: How to name the company? Don't try to embellish your company's name; try to keep it simple and clear. You must know that only large companies and enterprises can have very profound names. Small companies only need to win their own market share. A mysterious name will make people confused. When planning to name your company, don’t play word games or make up random words or phrases to use as your company’s name. You may ask, how come there are so many companies named like this and so successful, such as the famous American telecommunications service provider Verizon? The problem is that they are very large companies and they have the power to make their names popular among people. And if you give a small company standing on the roadside an unknown name, people will have no idea what you do, so how can you open the door for business? When people pass by, they just say "What does this name mean?" Huh?" Then he walked away inexplicably. Try to make the name read as smoothly as possible, and do not use some unfamiliar or difficult words that will make people unable to read it at all. For example, if your name is Smith and you sell breakfast foods, then Smith’s Spicy Sausages would be a perfect name. But the reason why you do this is to match the pronunciation, but the whole name does not sound natural and feels a bit abrupt, which will cause consumers who are not familiar with you to misunderstand what you are actually selling. But if the alliteration is good and the overall meaning is smooth, it will be memorable. For example, Barney’s Bagel Barn (a food company) reads fluently and is cute. Be sure to pay attention to whether there are any puns in your name. Puns can really make people laugh if they are not used properly.

It’s important to express what exactly you do, and while double-talk is good, it’s not good if it reminds people of something that is not even remotely related to your company. Don't call yourself "AAA" just to get your company's name at the top of the "Big Yellow Pages." Maybe all of us have seen a company called "aaa" on the first page and line of the phone book. Indeed, there are many companies that call themselves "AAA" or "Aaaabracadabra" or similar names to make themselves visible in the phone book. ranked first in the ranking. Of course, doing this will definitely put you in the first place, but such a weird name is irresponsible to your own company. A good company name can convey a lot of information, but you sacrifice that. Although you are ranked first, customers have no idea what you do. They will ignore you except after seeing AAA.