Nike is more famous than Fila.
On June 8, 2016, the "BrandZ Top 100 Most Valuable Brands in the World 2016" was announced, with Nike ranking 24th. On December 18, 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced. NIKE ranked 8th, but Fila was not on the list.
Nike ranks 340th on Fortune magazine’s 2019 Fortune 500 list. Operating income 36,397 (million yuan). In October 2019, Interbrand ranked 16th on the top 100 global brands list.
The FILA brand was first introduced to the Chinese market by Hong Kong Lien Asia in September 2005. In 2006, the first FILA flagship store opened in Shanghai. In the second half of 2007, FILA transferred all rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle International for US$48 million.
Extended information:
Brand Honor
On December 18, 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, and NIKE ranked No. 8. ?
In October 2019, Interbrand ranked 16th on the top 100 global brands list.
In the 2019 TOP100 list of smart retail potential, Nike ranked 21st.
In 2019, it ranked first in the "2019 Top 10 E-commerce Consumer Clothing and Luggage Brands" released by iiMedia Ranking. ?
On December 11, 2019, the 2019 "Top 500 World Brands" was announced, and Nike ranked 6th.
Baidu Encyclopedia - Top 500 World Brands in 2018
Baidu Encyclopedia - Nike
Baidu Encyclopedia - Fila