Signs are graphic symbols that express specific meanings and convey information; LOGO is a graphic advertisement that represents the company image and embodies the company concept, and it is also a graphic symbol. Trademark is a graphic symbol that distinguishes the products or services of one enterprise from those of another enterprise.
Logo is a kind of graphic communication symbol, which expresses a certain meaning to people with a concise image. It can identify, instruct and guide the public, and convey specific information by creating typical symbolic features.
As a visual graphic, logo has a strong communication function, which is easy to be understood, communicated and used by people all over the world and becomes an international visual language. Signs have different objects and types, and have many uses according to their functions and classifications. Signs mainly include trademarks, logos and public logos.
LOGO is an icon advertisement, and its design should fully reflect the core concept of the company. The design requires dynamic, energetic, simple, atmospheric, high-grade, reasonable color matching, beautiful and impressive. In short, when we see a logo, we see a brand.
When you open the dictionary, you can find such an explanation: "log n. logo". In the computer field, logo is a sign and LOGO.
A trademark is a sign that distinguishes the products or services of one enterprise from those of another enterprise. The French government stipulates in its Trademark Law that "all tangible signs used by any enterprise to identify products, commodities or services can be regarded as trademarks". As can be seen from the above definition, the user of a trademark is the original, manufacturer, processor, picker or operator of the goods or services specified by the trademark, not the consumer. Trademarks are used on goods, which are different from the decoration on the packaging of goods. The former is dedicated to distinguishing the source of goods. The latter is the beautification, decoration, explanation and publicity of goods. Therefore, a trademark is a sign used to distinguish the source of goods or services. It is produced according to the needs of human production and life practice. It is not only intellectual property, but also a part of industrial property, which is the intangible property of enterprises.