Design concept: The logo design concept is not only the design of practical objects, but also the design of graphic art. It has similarities with other means of graphic art expression, but also has its own artistic rules.

You can start writing the LOGO from the association that came to mind when designing it, and then design the meaning of the LOGO. The starting point, creativity, and connotation of logo design are enough. To put it bluntly, it is editing. It captures the psychology of the customer and edits it as beautifully as possible.

Extended information:

First of all, we should start with the design ideas of the logo, secondly, start with the meaning of the logo, thirdly, the description of the pattern, and finally, the Explain whether the logo is consistent with the culture of the organization. Logo design description:

1. Design positioning:

1. Visual effect: technology, green environmental protection, pursuit, stability, image.

2. Design vocabulary: technological, international, graphic culture, decorative.

2. Design theme:

“High-tech, green and natural”.

3. Interpretation of composition:

1. The logo takes technology as the concept, green as the basis, and association as the basis to fully demonstrate "Jiesheng Chemical"'s "technological green services" life" concept.

2. The basic elements of this logo are circles and pentagons, which are easily associated with the structure of molecules and atoms, and are in line with the industry characteristics of the company; inside the pentagon is a "J" that transforms into an upward arrow. flying birds. This shows the culture and career development of the company, which can be said to be: the unity of form and spirit, there is no disadvantage.

3. The main colors of this logo are green, sky blue and orange. The outer circular structure is in green, representing nature, health and stability; the pentagon is in red and yellow gradient, symbolizing the rays of the sun, representing hope, vitality, strength and unity; the deformed "J" is in sky blue, which represents technology, development and progress. . 4. This logo is extensible and has a wide range of understanding. It is a good endorsement image that is easy to argue, read and remember.

5. The lgoo graphic culture is not only the contemporary international design art style, but also a display of the era style of contemporary enterprises. It communicates with the public in a simple and clear graphic language, allowing corporate information to be quickly transmitted. And form the precipitation of brand information culture.