Tmall advertising release specifications require that the content be true and accurate, product specifications and descriptions consistent, no laws and regulations, no infringement of intellectual property rights, no violation of platform rules, no prohibited products or prohibited information. 1. Advertising content must be true and accurate: Advertising content must be true and accurate, and must not contain false publicity, exaggerated publicity or misleading information. 2. Product specifications are consistent with description: Product specifications, performance, functions and other information displayed in the advertisement must be consistent with the actual product, and there must be no false descriptions. 3. No violation of laws and regulations: Advertising content must not violate national laws and regulations.
1. What are the requirements for Tmall advertising release specifications?
Tmall advertising release specifications refer to the regulations and requirements that need to be followed when publishing advertisements on the Tmall platform. Specific specifications may be adjusted due to changes in Tmall platform policies. The following are examples of general Tmall advertising release specifications:
1. Advertising content must be true and accurate: Advertising content must be true and Be accurate and cannot contain false claims, exaggerated claims or misleading information.
2. Product specifications are consistent with description: Product specifications, performance, functions and other information displayed in the advertisement must be consistent with the actual product, and there must be no false descriptions.
3. No violation of laws and regulations: Advertising content must not violate national laws and regulations, including but not limited to advertisements involving pornography, gambling, violence, terrorism, etc.
4. No infringement of intellectual property rights: Advertising content must not infringe other people’s trademarks, copyrights, patents and other intellectual property rights, including the unauthorized use of other people’s brand logos, pictures or text, etc.
5. Do not violate platform regulations: Advertising must comply with the regulations and requirements of the Tmall platform, including the specifications of advertising location, display method, advertising logo, etc.
6. No prohibited products or prohibited information: Advertising content must not involve prohibited products or prohibited information, such as drugs, controlled knives, prohibited drugs, etc.
2. What should we pay attention to when publishing advertisements on Tmall?
When publishing Tmall ads, you need to pay attention to the following points:
1. The advertising content is true and accurate: ensure that the product information, prices, promotions and other content in the advertisement are true Be accurate and must not contain false claims, exaggerated claims or misleading information.
2. Compliance and legality: Advertising content must comply with national laws and regulations and the provisions of the Tmall platform, and must not contain illegal, prohibited or infringing content, such as pornography, gambling, violence, piracy, etc.
3. Integrity and compliance: Follow the rules and policies of the Tmall platform and do not take any illegal operations, such as illegal orders, malicious negative reviews, false transactions, etc.
4. Comply with advertising logo specifications: According to the regulations of the Tmall platform, ensure that the logos and annotations in the advertisement are clearly visible and accurately reflect the nature and content of the advertisement, such as advertising logos, advertising words, promotion logos, etc.
5. Pay attention to user experience: Advertising content should be related to the keywords searched by users, provide valuable information, and try to avoid excessive interference or harassment of users.
6. Pay attention to advertising effects and ROI: Regularly track and analyze the effectiveness of advertising, and make adjustments and optimizations based on data and feedback to improve advertising click-through rates and conversion rates.
7. Review and monitoring: Before advertising is released, carefully review the advertising content to ensure that it meets the requirements of the Tmall platform. At the same time, we continue to monitor the display and performance of ads and deal with any violations or inefficiencies in a timely manner.