1. Promote the development of e-commerce: Ma Yun initiated a new era of e-commerce, promoted the innovation and application of Internet technology, and provided a brand-new business model and trading platform to help small businesses and individual businesses enter the global market. Ma Yun's success inspired entrepreneurs and entrepreneurs, and promoted the development and popularization of e-commerce.

2. Promote global trade cooperation: Ma Yun vigorously promoted global trade and cooperation, expanded the internationalization of Alibaba platform, established global procurement and sales channels, provided opportunities for global buyers and sellers to contact each other, promoted the development of cross-border electronic commerce and electronic payment, and played a positive role in promoting the development of global trade and Internet economy.