The reporter immediately contacted Manager Min of the Shanghai Cigarette Factory, the manufacturer of the cigarette. She explained: "The Chinese cigarette trademark pinyin 'CHUNGHWA' is the Wittoma style pinyin. Ever since the brand of Chinese cigarettes was introduced, it has been It has been like this for more than 50 years. When the country rectified and regulated trademarks, we took into account that the Chinese cigarette trademark 'CHUNGHWA' had already formed a brand in foreign markets. In order to avoid changing the trademark and causing inconvenience to foreign smokers, we It has not been changed. This trademark also complies with relevant national regulations."

A staff member of the National Language and Literature Commission told reporters: "In the 1860s, Wittoma was the Chinese language of the British Embassy in China. Secretary, Wade-German Pinyin was invented by him in 1868 to make it easier for foreigners to learn Chinese. Later, Wade-German Pinyin had a great influence at home and abroad. Many Chinese place names, personal names, and trademarks have adopted this spelling. Method. ”

Relevant staff of the State Trademark Office told reporters that after the promulgation of my country’s modern Chinese Pinyin plan in 1958, the country required the use of standardized Hanyu Pinyin. However, some time-honored and well-known brands have been using non-standard pinyin, and the state has agreed to maintain the status quo. China Tobacco's "CHUNGHWA" trademark falls into this category.