The growth of Tang Xiaojun is the same as the name Zhuyeqing, which has gone through many ups and downs. A huge controversy over the "Bamboo Leaf Green" trademark almost wiped out Tang Xiaojun and his company overnight. Dozens of tea companies simultaneously attacked "Bamboo Leaf Green" and were at loggerheads over whether it should be a "tea name" or a "trademark". The lawsuit went all the way to the State Administration for Industry and Commerce. In the end, "Bamboo Leaf Green" was fixed as the "trademark", and Tang Xiaojun won. I was working in the Legal Affairs Department of the Sichuan Provincial Administration for Industry and Commerce at the time, and I was probably the first official in Sichuan Province to receive this news from the General Administration. I have been opposed to public ownership of brands for a long time, and I also know that the fate of private brands such as Longjing and Biluochun will be very distressing.
1998-2002 were the most painful five years for Tang Xiaojun. Both financial and human resources were severely lacking. Many tea companies that have gone to court with them are still laughing secretly. A friend of mine, who is also a good friend of Tang Xiaojun, once told me that Mr. Tang is just like a chicken, eating something under the turf and taking care of the chickens around him. I was really upset when I heard that. We are all friends, how could it be like this? But I still laughed and said: The chicken is the phoenix. Don’t underestimate it. The Chinese book "Shuowen" said: "The chicken is the phoenix." "The sharp beak was contributed to the phoenix", "Le Ye Tu" also said that "when the phoenix arrives, the comb is like a chicken head", and Xu Zheng's "Zhenglu" also said, "In the time of the Yellow Emperor, the phoenix was used as a chicken". "Huainanzi·Lan Mingxun" Gao You also specifically noted: "Gunji, another name for Phoenix." The most clear statement in "The Biography of Filial Son" is: "Father Shun was lying down at night and dreamed of a phoenix, so he named himself Chicken." The reason why the dragon and the phoenix appear auspicious is because the chicken and the phoenix belong to the same family, which represent symbols of punishment of evil beasts and the calling of the sun at dawn. My friend disagreed. He said he didn't understand our knowledge. He only knew that Tang Xiaojun's Zhu Ye Qing was dying.
I said that whether he can achieve the courage of a phoenix to dare to reach nirvana depends on his courage. The eight parts of the Demi-Dragon in the Buddhist scripture "Lotus Sutra: Devadatta" mention Kazuo. Luo, Jialuo is the original form of the Chinese phoenix or chicken. He goes to nirvana once every 500 years. His cry is the music of the fairy world. He eats 100 dragons, 1,000 poisonous snakes or 500 evil tigers every day. The phoenix has experienced the torment of fire and the painful test before it can be reborn and sublimate in the rebirth. This is the phoenix nirvana.
My friend stopped talking. Shortly after he left, I decided to open a "Bamboo Leaf Green" store. After discussing with Tang Xiaojun, I opened the first "Zhuyeqing" store in Chengdu, which was also the first specialty store in Chengdu after the restructuring of Zhuyeqing Company.
In 2004, I held the first National Day tea culture special party in the history of the country at the Jincheng Art Palace with the theme of green bamboo leaves, and won the Chengdu Best Creative Award.
Because Tang Xiaojun really had the courage to follow the path of "Phoenix Nirvana", Zhuyeqing Company transformed in 2004 and entered the top ten of China's top 100 tea companies. Slowly, our early friends gradually drifted away because of Tang Xiaojun’s strong capital. Because I didn’t want to be misunderstood by the outside world as having any intention to find him, I chose to fade away. Although I was the first person to suggest that Zhuyeqing products must be high-end and not "instant noodles", and I also had my tea art team always use the Zhuyeqing brand when performing in the national media, but now all thoughts As long as your efforts and efforts are given to the friends you should have made, then you have fulfilled your duty as a follower of the Tao, and there is no other purpose.
As a tea person, Tang Xiaojun’s success has caused countless people to speculate and give different opinions. In fact, I know the real reason, which is that he succeeded with "the Tao" and many people helped him. No matter how many people helped him, it was the "Tao" that made him realize the true knowledge. He is the first person in our country who completely organically brings together the "Tao" culture and the tea culture. He is also the person who brings the enterprise back to life and continues to develop based on the "Tao". Lao Tzu's "Tao Te Ching" is a complete book on business wars. The only tea master who has brought the "Tao" culture to the tea world best is today's Tang Xiaojun. No matter how many masters he has, in my opinion, they are all not as good as me. I am a thinker, not an entrepreneur. Tang Xiaojun has known this for a long time.
Among the auspicious symbols and cultural symbols of the Chinese nation, the rooster comb (phoenix) is second only to the dragon head. It is a deity created by the ancient Chinese from a vague collection of various birds and some wandering animals. It is said that "the feather insect is three hundred and sixty and the phoenix is ??the longest." I wonder if the friend who once said that Tang Xiaojun runs a business like a chicken will think of what I said in Chengdu.
The "Records of Supplements" records that when Tang Yao was in power, a small country presented a treasure that "shaped like a chicken and sang like a phoenix". It can chase away ferocious beasts, tigers and wolves, and prevent evil spirits from causing harm. According to its image, people put it on the windowsill, whether carved, cast or painted, to avoid the evil and ugly kind. I don't know if "Bamboo Leaf Green" can be like a chicken, avoiding those companies that avoid evil, and join hands with "righteous" companies to share the stage of joy. Although it has taken over China, I don't know if it can "laugh and accept" the world.
Tao, the highest state is "being born in the world", rather than standing alone in the wind.