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Muji logo trademark case
Author: Blue Gate

I. Introduction

Liang Guang and Pin Guan.

When I first saw the brand Muji, my first reaction was Muji. After all, the combination of Liang Guang and Pin Guan was once popular among thousands of boys and girls. In fact, there is no other relationship between the two except the name. Anyway, let's talk about Muji.

When people reach middle age, they like this simple and impetuous thing more and more, but I also find that the people who visit Muji now are obviously young people, all young couples, obviously younger than me. Maybe they came earlier in middle age. The simpler things are, the more classic they are, and the less likely they are to go out of date. Therefore, MUJI has always adhered to this concept and has been deeply cultivated for many years, and its reputation is not small. The following are the gains from a recent visit to MUJI.

Second, the feeling of shopping

Except for the big red logo background, it is all plain.

The display in the store has a strong Muji style.

The gospel of obsessive-compulsive disorder

Cashiers are very Japanese.

Visiting Muji shops is still a relatively literary thing. This design atmosphere and feeling, including the display and the aromatherapy machine that has been sprayed, are impressive, and it also instantly opens up the experience of visiting Muji stores and other stores. One of the biggest characteristics of MUJI is minimalism, which is not only reflected in the design of goods, but also in the furnishings in the store. Muji's products have removed trademarks, omitted unnecessary designs, removed all unnecessary processing and colors, and are so simple that only materials and functions are left, which makes people pay more attention to the products themselves and ignore some external things. It seems difficult to find the brand logo on all Muji products except the logo on the storefront and the logo on the paper bag. The whole tone is also very distinctive. Customers can hardly see any other bright colors except the red "Muji" sign. The main colors of most products are white, beige, blue or black, and the style will never change because of the so-called popular colors. It is self-contained, and the real popularity is to make you adapt to me, not me.

Third, good price priority project recommendation

1, recommend 4 shirts.

Muji shirts are still worth recommending. The new model just listed is still relatively expensive, because the overall color and material seem to be similar every year, so there seems to be nothing wrong with their family. I feel that last year's new style is still this year's new style. This is the classic thing that has always been classic, which is also one of the performances with high cost performance.

Predictable colors

(1) printed cotton double yarn woven shirt ▼▼▼▼▼▼▼ cotton fabric ▼ cotton fabric ▼ cotton fabric ▼ cotton fabric ▼ cotton fabric ▼

Official website can't find the following. The price and material on it are the same.

This is a double-layer yarn woven from Indian cotton. The texture of cotton and linen is very good, with an inexplicable sense of jitter and literary atmosphere. The color is still relatively mature and stable, mainly because the price is better. The price of 124 is quite conscience in MUJI. It may be a little creased and old when I look at the photo, but after seeing the real thing, I think it's all right. No big problem. The most important thing is to look at the face. .......

② Indian cotton coat ▼▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat ▼ cotton coat

The light in the fitting room is always the best

The light is really good! Effect is very good

This one-inch shirt with a little cowboy flavor is very stylish, so I'm very stylish, with good texture and color. One thing to remind you is that from the perspective of photo effect, the color is brighter than the real thing, and the color of the real thing is not as bright as the photo. If the price is, it should be the most expensive of the four shirts, 187 yuan, but judging from the handle, texture and version,

③ Xinjiang cotton Oxford stand-up collar shirt ▼▼▼▼▼▼▼▼▼▼▼ ▼ Xinjiang cotton Oxford stand-up collar shirt ▼ Xinjiang cotton Oxford stand-up collar shirt ▼

It's a stand-up collar! Look carefully! This kind of shirt requires a lot of people, at least you should be tall and straight, otherwise the style will not look good. This shirt is a bit spacious and casual, and it smells like ancient porcelain cloth. With a teapot, a teacup and a coffee table, the image of a tea farmer comes out. Put on a pair of black round-rimmed glasses, and the image of a pseudo-intellectual comes to the fore. 124 price, it won't lose money anyway. . .

④ Cotton washed Oxford shirt ▼▼▼▼▼ Oxford shirt ▼ Oxford shirt ▼ Oxford shirt ▼ Oxford shirt ▼ Oxford shirt ▼ Oxford shirt ▼

At first glance, the color of this shirt seems to be very similar to the first one. It is very similar, but it feels different. The first one is made of cotton and linen, and this one is made of Oxford. This shirt is more like a basic model. A few similar shirts will be matched, which is also more practical and durable. The color is a little dull, but the white buttons are the finishing touch, which makes the dull atmosphere a little lighter and has some movement. 103 price, I won't say much. .

2. Jeans

89 yuan!

Jeans, this just-needed product, can still be prepared at home. Muji's jeans are only 89! Too bad I can't wear it. One is too big and the other is too small. If it's right, it's not my turn. After all, such a low price must have been robbed. The overall texture of jeans is good, which belongs to basic models and versatile models, and there is no fancy design. After all, it is simple and simple, which conforms to the characteristics of Muji. Friends in need can go to the accessories of MUJI store to find out if there are any sizes suitable for them, which is more cost-effective.

3. Passport bag

Prices within 70 yuan are still acceptable.

Like a long card.

Portable belt

One side, one side

Inside, everything, including the grid.

It's been six years.

There is also a plaid transparent bag in the middle, which is very humanized and practical. One good thing is enough.

It looks like a zipper with a sense of time. It has been 6 years, and everything is perfect except for the paint falling off the zipper.

I strongly recommend this passport bag, because this one in my hand has been used for 6 years, except for the paint on the zipper, the rest is intact, but to be honest, I haven't taken it out for a long time, but an object has been used for more than 6 years, and it is still so intact and full of texture, so the simpler the more classic it is. The new passport bag looks more concise and thin, but none of the necessary functions are left, so it is very convenient to put passports and other documents. I remember this model was also on sale at that time, but it was also 89. To tell you the truth, this thin man is now 70, which is very worth starting with. One good thing is enough, and the more you use some things, the better. Let's talk about this passport bag.

4. computer handbag

This is a perfect size.

Many prices. . . . I only read the last book. .

Full-featured interior

The zipper opens in a similar way to a suitcase.

I like simple suitcases, computer bags and so on. This exquisite computer bag can basically meet all your needs. The division of the inner cabin fully shows the boring, meticulous and frightening details of the Japanese. This bag should be new, and the price of 180 is generally not too high or too low, but when I touch this bag, I feel a sense of hand and design. The only regret is that there is no pocket on the side. On the whole, I think the price is worth it. If you really need such a bag, I suggest you try this one. Some things are better and more classic. If it is not urgent, you can wait, and the price will come down.

Fourth, the end.

The little girl in front of the hanger

"A good thing is enough. Some things are more useful and valuable ... "

These ideas usually come to me when I choose a very satisfactory product, but they often appear in Muji stores, so the probability of finding good things here is quite high. It is not easy for an enterprise to do a good job in products and make satisfactory and convincing products. The hardest thing is to make people feel inexplicable happiness when using it. Such products and entrepreneurial spirit are hard to meet. Finally, I hope that all kinds of good things in China can be developed and designed to meet people's expectations for a happy and beautiful life, so that we can truly feel the intention of the products. Sometimes, happiness is very simple, such as a satisfactory water cup, a useful clothes rack and so on. I hope life is getting better and better!

thank you