Naming right refers to selling names to enterprises or manufacturers who want to advertise in sports competitions or other activities, and the latter can use competitions or other activities to publicize and introduce their rights.

Title is a special form of advertising, which generally refers to a staged publicity strategy adopted by enterprises to enhance the visibility and influence of enterprises, products and brands.

Extended information:

Naming right is attached to tangible assets. Therefore, its auction disposal right belongs to the owner of the asset, that is, the owner. However, due to the particularity of the owner and the particularity of the place name itself, it needs to be reported to the relevant departments for approval.

The relevant departments here refer to the civil affairs departments according to the Detailed Rules for the Implementation of the Regulations on the Administration of Geographical Names issued by the Ministry of Civil Affairs on June 18, 1996. The civil affairs department has a division called Division and Place Name Management Office.

To be responsible for guiding and coordinating the management of geographical names in the jurisdiction, formulating the work plan of geographical names, reviewing the naming and renaming of geographical names, examining and organizing the compilation of national standard geographical names information and tool books, guiding and supervising the popularization and use of standard geographical names, managing geographical names signs and geographical names files, and supervising and coordinating the management of geographical names used by professional departments.

Baidu encyclopedia-naming rights

Baidu encyclopedia-naming.