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Is Taobao’s private use of trademarks considered infringement?

Private use of a trademark is considered infringement. According to relevant laws and regulations, if the perpetrator uses, sells, manufactures, or forges or alters the registered trademark logo of others without the permission of the trademark owner, it shall be deemed as an infringement of trademark rights.

Legal Basis

Article 57 of the Trademark Law of the People’s Republic of China and any of the following acts shall constitute an infringement of the exclusive right to use a registered trademark: (1) Using a trademark that is the same as its registered trademark on the same kind of goods without the permission of the trademark registrant; (2) Using a trademark that is similar to its registered trademark on the same kind of goods without the permission of the trademark registrant, or using it on similar goods Using a trademark that is the same as or similar to its registered trademark on the Internet, which is likely to cause confusion; (3) selling goods that infringe the exclusive rights of a registered trademark; (4) forging or making without authorization the registered trademark signs of others or selling forged or making without authorization registered trademark signs (5) Changing the registered trademark without the consent of the trademark registrant and putting the goods with the changed trademark into the market; (6) Intentionally providing facilities for infringement of other people's exclusive rights to trademarks and helping others to infringe the exclusive rights of trademarks Behavior; (7) Causing other damage to others’ exclusive rights to registered trademarks.