The logo needs to have an eye-catching feature.

All great logos have one characteristic that makes them stand out. The apple is the bite. Mercedes-Benz is a three-pointed star. The Red Cross is a red cross. When designing your logo, make sure it has a highlight that people will remember. A highlight. Not two, three or four.

Keep the design simple so that people can easily recognize it the next time they see it. Think of companies such as FedEX and the BBC. The appearance of the profile also makes the LOGO size changes more flexible and free. Ideally, even if the logo is reduced to about an inch, no detail will be lost.