1948: The adidas brand was officially registered.

1949: The three stripes logo was introduced.

1970

: "Telstar" became the first designated ball for the World Cup.

1972: The clover logo came out.

Adidas is named after its founder Adolf Dassler (Adolf

Adi

Dassler). It was founded in Herzogola near Nuremberg in 1920. He () started producing footwear products. Registered under the name adidas

AG on August 18, 1949. Three parallel strips are usually visible in the design of Adidas' clothing and sports shoes, and can also be seen on its logo. The three parallel strips are Adidas' characteristics.

Adidas was originally founded by two brothers. After they parted ways, Adolf's brother Rudolf Dassler (Rudolf)

Dassler opened the rival sports brand Puma.

In 1948, Mr. Adi, the founder of adidas, used his first name adi and the first three letters of his last name (Dassler) to form "adidas" as a product brand and applied for registration. ;The following year, adidas' third-line trademark came out.

adidas

classic

Clover

The clover has become the logo of Adidas since 1972, when all Adidas products used this logo. . The shape of the clover is like the three-dimensional expansion of the earth, much like a world map. It symbolizes the three stripes extending to the whole world. But starting in 1996, the clover logo has been exclusively used on classic series Original products. The classic series is based on the best products in Adidas history and is re-released with slightly modified fabrics and styles. The entire series is more fashionable, with products including shoes, clothing, bags and other accessories.