Introduction

Trademark exclusive rights cannot arise naturally and must be obtained by applying to the National Trademark Office through legal procedures. Currently, there are only two ways to register a trademark in China: one is to go directly to the trademark registration application acceptance window; the other is to entrust a professional trademark agency.

The benefits of entrusting a trademark agency for trademark registration are as follows:

1. Trademark registration application is highly efficient and saves time. Trademark registration application is a highly professional job. Because the National Trademark Office has limited manpower, it is impossible to provide detailed consulting services to every applicant on site. In this case, applicants often need a period of time to understand the trademark registration process and precautions, which greatly reduces work efficiency. It is different to entrust a trademark agency nearby. They not only provide patient, meticulous and comprehensive consulting services, but also quickly and accurately prepare various application documents; which not only saves you time, but also saves you the trouble of traveling around.

Second, the registration approval rate is high, and the trademark registration protection strategy is reasonable and complete. Since the applicant does not have professional trademark knowledge, any omissions in any aspect of trademark registration will be in vain. Reduced registration approval rates not only waste time and energy, but also cause lost opportunities for trademark registration. Moreover, without the help of a trademark attorney, companies often cannot formulate a complete trademark strategy, and even if the registration is successful, they cannot protect their trademarks to the greatest extent. Trademark agency organizations are familiar with trademark regulations and the trademark registration process. They can not only help applicants judge the search results before trademark registration to ensure a higher registration approval rate, but also formulate a complete trademark protection strategy based on the specific circumstances of the company and create a golden brand for the company.

Third, have all-round professional consultation and services after applying for registration. Many people mistakenly believe that making and mailing application documents is all the work of a trademark agency. In fact, this is just the starting point of the trademark registration process and trademark agency work. The trademark registration process is complex and takes a long time. During the entire registration application period, the trademark agency will promptly notify the applicant of the trademark registration progress. If the applicant's trademark is opposed after the preliminary announcement, the agency organization will also help the applicant collect sufficient evidence and make a strong defense. After successful registration, the agency organization will hand over the "Trademark Registration Certificate" to the applicant in a timely and safe manner. Of course, if the trademark expires and needs to be renewed, or the applicant's name or address changes, etc., the agency organization will provide timely reminders and assistance, which will give the applicant peace of mind.

Fourth, save costs. Although entrusting an agency requires paying a certain agency fee, it is actually the most economical way. The applicant makes a special trip to the trademark registration application acceptance window, and travel, food and accommodation expenses are at least an essential expense. Since the applicant does not have professional knowledge about trademarks, it is inevitable that he will waste money on all aspects of registration. If a trademark registration application is rejected due to a small oversight, it would be like losing your wife and losing your army.

Through the above analysis, it can be seen that entrusting an agency to handle trademark applications and other matters will not only help the applicant successfully obtain the exclusive right to trademark, but also save a lot of human, financial and time resources for the applicant. The agency's comprehensive services lay a solid foundation for enterprises to implement trademark strategies. Trademark registration