Corporate positioning: Better life operator

Corporate mission: Create a better life

Corporate vision: Grow into China’s leading omni-channel operator

Values: Honesty, love for family, pursuit of excellence

Development concept: Based on the southwest, developing China/radiating the world

Business purpose: ensuring customer satisfaction

Enterprise spirit: Diligence, teamwork, pragmatism and innovation

Corporate manifesto: One team, success together

Corporate policy: More professional, more standardized, more leading

BBK is a brand of Guangdong BBK Electronics Industry Co., Ltd. Established in 1995. On September 18, 1995, Guangdong BBK (English trademark: BBK) Electronics Industry Co., Ltd. was established in Chang'an, Dongguan.