McDonald’s establishment of fast-food restaurants in Wal-Mart supermarkets is a form of cooperative operation or franchising. According to relevant public information, Wal-Mart provides stores and related infrastructure, while McDonald's introduces its brand and fast food business into Wal-Mart supermarkets. This allows Walmart customers to conveniently enjoy McDonald's fast food while shopping, and can also help McDonald's expand its consumer base. This type of cooperation has been widely used around the world and has great commercial success. , this kind of cooperation is called "Co-Branding" or "mixed branding", which means that two different brands appear at the same time in the same product to achieve a mutually beneficial partnership.