Beijing Daoxiang Village and Daoxiang Village are not the same.

1. Beijing Daoxiangcun Food Co., Ltd.:

Beijing Daoxiangcun was founded in 1895. It is located outside the Qianmen Yinsi Temple, with a store in the south and a factory in the back. It is very distinctive. , is the first company in Beijing to produce and operate Nanwei food, and its products are widely welcomed by people from all walks of life.

Beijing Daoxiang Village has been awarded "Chinese Famous Brand", "National Excellent Food Industry Enterprise", "China Commercial Brand Enterprise", "Chinese Time-honored Brand", "Beijing Famous Trademark", "2005 China Food Industry Top 100" Strong enterprise".

"Top Ten Enterprises in China's Key Food Industry Industry (Pastry) in 2005", "Top Ten Commercial Brands in Beijing in 2005 and 2006" and many other honors, and has been rated as "Top Ten National Cake" for many years in a row ” and “China’s leading mooncake enterprise”.

2. Daoxiang Village:

Daoxiang Village originated in 1773, 247 years ago. At that time, it was called "Suzhou Daoxiang Village Tea Shop". When Emperor Qianlong went to the south of the Yangtze River and tasted Daoxiangcun pastries in Suzhou, he praised them as "exquisite food and rare delicacies" and inscribed a plaque on it, making it famous all over the world. ?Daoxiangcun (Suzhou) has grown from an old store on Guanqian Street in Suzhou in its early days to now having ten modern food production and processing centers across the country, as well as multiple raw material direct supply bases in Shandong, Jiangsu, Yunnan, Inner Mongolia and other places. Large group food enterprise. On October 12, 2018, Beijing Daoxiangcun was ordered to stop using the word Daoxiangcun and compensate Suzhou Daoxiangcun Food Co., Ltd. 1.15 million yuan.

Extended information:

On September 22, 2017, the Beijing Intellectual Property Court sued Beijing Daoxiangcun against Suzhou Daoxiangcun Food Co., Ltd. and Beijing Sudao Food Industry Co., Ltd. for trademark infringement and unfairness Conduct preservation rulings were made in competition dispute cases.

Su Dao immediately stopped selling and promoting products with the "Daoxiangcun" fan-shaped logo and "Daoxiangcun" logo on e-commerce platforms such as Yihaodian, Suning.com, Womai.com, JD.com, and Tmall. pastries and other products.

The case changed four days later. On September 26, Su Dao's attorney obtained a "Civil Ruling" from the Beijing Intellectual Property Court, lifting the court's decision on September 22 to "stop Su Dao from selling products with the word 'Daoxiangcun' on several major e-commerce platforms. products with the words ", the ruling will be implemented immediately.

The Beijing Intellectual Property Court ruled on September 22 that Su Dao’s alleged infringement on cakes, pastries, mooncakes, bread, biscuits, rice dumplings and other products may cause the relevant public to have negative opinions on the products. Confusion and misidentification of sources.

In view of the approaching Mid-Autumn Festival and the National Day holiday, traditional pastries and other products are in peak sales season, and the sales volume of accused infringing products such as mooncakes and pastries will increase significantly. If Su Dao is not ordered to immediately stop the behavior involved in the case, it may It will have a serious impact on Beidao's market share and significantly reduce its interests.

In response to this ruling, Su Dao stated that it had actively reviewed it in accordance with legal procedures, requested the Beijing Intellectual Property Court to revoke the preservation ruling in accordance with the law, and provided the court with a counter-guarantee fund of 60 million yuan.

Baidu Encyclopedia—Beijing Daoxiangcun Food Co., Ltd.

Baidu Encyclopedia—Daoxiangcun