Founder Guccio Gucci Guccio Gucci founded Gucci in 1923. The Gucci Group located in Florence is the largest fashion group in Italy today. In addition to fashion, Gucci also operates leather bags, leather shoes, watches, home accessories, pet products, silk scarves, ties, perfumes, etc.
Brand LOGO
1. Bamboo handle: GUCCI’s bamboo bags are made from nature. All bamboo is imported from China and Vietnam. The achievements of natural materials and hand-made barbecue technology It is not easy to break.
2. Equestrian chain: In Italy at the beginning of the 20th century, horses were the main means of transportation, so there were many people making horse gear, and GUCCI was the leader among them. The equestrian chain that ties the horse is also an invention of GUCCI. This famous detailed design is not only beautiful, but also a reminder of the past equestrian era. GUCCI's suede casual shoes with equestrian chains have become a model in the history of footwear. Even the Metropolitan Museum of Art in the United States has a pair of them.
3. The trademark pattern printed with the pair of letters G and the eye-catching red and green colors appear in GUCCI products such as briefcases, handbags, wallets, etc. as symbols of GUCCI. This is also the earliest classic of GUCCI LOGO design
Perfume price is acceptable
Clothes are expensive, pure canvas shoes without leather are 1500RMB
Leather ones are more than 2500RMB
Others range from a few thousand to several million
From an Italian high-end leather shop to a super brand leading global fashion, from the decline of family disputes to the rebirth of Tom Ford after taking over, Gucci has gone from The story of going from the clouds to the bottom of the valley, and then from the bottom of the valley to the clouds is truly a legend.
Guccio Gucci, the founder of Gucci, was born in Florence in 1881 and worked as a bellman at the Savoy Hotel in London. In 1921, Guccio Gucci returned to his hometown of Florence and opened a store specializing in leather and harnesses. As the business expanded, a new store opened in Rome's famous Via Condotti. Although there was a shortage of leather raw materials due to the war, Gucci used its creativity at the right time to mass-produce cloth bags, which became very popular. In 1939, Gucci's four sons joined one after another, and Gucci also transformed from a personal business to a family business. In 1953, the first overseas branch opened on 58th Avenue in Manhattan, New York, and Gucci became an international brand. What's more worth mentioning is that Gucci is the ancestor of today's product branding. In order to ensure quality, Gucci printed the brand name on its own products, which was the first initiative in the history of world fashion.
Since its founding in 1921, Gucci has always followed an aristocratic route, with a luxurious style and a slightly tough masculinity. In 1947, Gucci's bamboo bag with bamboo handles came out. Then, the classic double G logo with the founder's initials, canvas bags lined with red and green ribbons and related leather goods also came out one after another. Gucci became a brand and LV. Tied for the most counterfeited items in the world. The Moccasin shoes with horse bit rings and the Flower Scarf designed for Grace Kelly have repeatedly received praise. Wearing Gucci has already represented a kind of social status and symbol.
The rapid growth of Gucci's business has not always been smooth sailing. After entering the 1970s, it was tired of dealing with the problem of counterfeiting and the struggle for interests within the family, which made the entire company fall into a quagmire. In 1993, the third-generation successor Maurizio sold Gucci, and it was not until former president Domenico De Sole welcomed Tom Ford as design director that things changed. Tom Ford once said: "When talking about the history of Gucci, you can never ignore the movie stars and party celebrities, and I wanted to create a 1990s version of this history." In 1995, Tom Ford chose a popular supermodel to create a minimalist style. The extremely sultry image showed off the sexy fall fashion collection he designed for Gucci on stage. This show was an unprecedented success, triggering a buying frenzy for Gucci around the world. Ford completely changed Gucci's past gorgeous style and injected sexy genes, making Gucci almost the sexiest brand today.
At the farewell show of Gucci Tom Ford in Milan in the autumn and winter of 2004, he held a glass of whiskey in his hand and toasted to the audience. He looked calm and unrestrained, just as sexy and charming as the image he established for Gucci.