Some very famous brands, such as Six Walnuts, such as Master Kong, are all very famous brands, but people have also seen brands that are very similar to these brands, such as Big Walnuts, such as Kang Shuai. Fu. Consumers may be deceived if they are not careful. These miscellaneous brands are also called copycat brands. In fact, this is an act that is suspected of infringing on someone else's trademark rights. If they are taken to court, these copycat trademarks will have to stop using the copycat trademarks and will also be required to pay financial compensation. However, this kind of copycat brand not only affects consumers, but also brings negative consequences to the brand being copied. Therefore, people will try their best to avoid infringement of their trademarks. Haidilao has applied for trademarks such as Chidilao Haidilao. Is this a monopoly?

1. Why does Haidilao register trademarks such as Haidilao and Haidilao?

Haidilao applies for registered trademarks for similar names such as Haidilao and Haidilao. The main reason is to prevent some people from copycatting and confuse consumers. This will not only damage Haidilao's own Reputation will also cause losses to consumers. That’s why Haidilao came up with this method. In fact, similar businesses have come up with this method before to prevent their trademarks from being copied by others.

2. Is Haidilao’s behavior a monopoly?

First of all, let’s take a look at the definition of monopoly. Monopoly refers to the manipulation and control of a few large capitalist enterprises through agreements or alliances over the production, price and market of products in a certain department or several departments. The purpose is to obtain high monopoly profits. From this definition, Haidilao’s behavior is not a monopoly.

3. A company should design its own trademark instead of copying someone else’s.

An enterprise should do its own thing in a down-to-earth manner, instead of thinking of opportunistic methods, such as copying other people's trademarks. Only by hard work can your enterprise occupy a place in the market. .