What is the connection between trademarks and business names?

A trademark represents the source of a certain product or service (or simply understood as a "brand": which brand a certain trademark or service belongs to). The name of a company is better understood as the name of a certain company.

It can be seen that,

in terms of function: both have the function to distinguish themselves from their peers, making it easier for consumers to identify;

in terms of usage: The two often overlap, which is the main reason why melon-eaters misunderstand the two.

Because of the similarity in functions and usage, most companies will choose to register the corporate name as a trademark at the same time and operate it as an important brand.

After the company name is changed, a trademark change application needs to be submitted to the National Trademark Office. Both the trademark and the company name are important parts of the company. If the name is a symbol of a person's soul, then the company name is also the same. However, another point that requires special attention when changing a company's name is the company's trademark. Whether the trademark should also be changed accordingly is a question.

According to Article 49 of the "Trademark Law", "If a trademark registrant changes the registered trademark, the registrant's name, address or other registration matters on his own during the use of the registered trademark, the matter shall be managed by the local industrial and commercial administration. The department shall order corrections within a time limit; if corrections are not made within the time limit, the Trademark Office shall revoke the registered trademark.” Therefore, after a name change occurs, if the company does not change the name of the trademark registrant in a timely manner, it will face the risk of the trademark being revoked.

In addition, the renewal procedures after the trademark expires will not be processed because the registrant of the trademark is the name of the old company, and after the company name is changed, the original corporate seal is no longer valid. If the company name on the new official seal is inconsistent with the name of the trademark registrant, the trademark renewal application will not be approved.

The company address has changed. What will be the consequences of not changing the trademark? When a company changes its name or address, it must take the trademark into consideration. Relatively speaking, the procedure for trademark change is simple and the cost is low. Compared with the economic losses caused by the trademark change in the future, trademark change can be said to be A lot of bang for the buck.