1. Jiabeide Building Materials Supermarket, a subsidiary of Red Star Macalline, opened on the 26th and plans to open 60 stores in five years.

Changzhou’s first building materials supermarket, Jiabede Decoration and Building Materials Supermarket, will open grandly on the 26th. According to reports, Jiabede is a brand of Red Star Macalline Home Furnishing Group, and Jiabede Decoration and Building Materials Supermarket plans In the next five years, we will establish more than 60 stores in China, aiming to become China's leading building materials supermarket chain.

Suzhou Jiabeide Building Materials Supermarket will have its grand opening on November 18, 2012, and there will be large-scale activities at that time.

2. Red Star Macalline will be stationed in Tianjin Xiqingjian Complex, with its business format positioned as mid-to-high-end.

3. The total capped area of ??Yantai Red Star Macalline Global Home Lifestyle Plaza is 521,000 square meters

4. The Red Star Macalline Government Affairs Store in Hefei Municipal Administrative District of Anhui Province opened in April 2012 Grand opening on March 21st, with a construction area of ??160,000 square meters, it is a one-stop shopping center integrating building materials, furniture, home decorations, lighting, home appliances and home decoration.

5. Red Star Macalline has entered the IPO pending list and entered the substantive application stage

6. Red Star Macalline’s fifth Tianjin shopping mall with an area of ??110,000 square meters has launched commercial investment

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7. Red Star Commercial Brand Release and the First Commercial Annual Ceremony were held

8. Red Star Macalline will invest 100 billion to enter commercial real estate in the future and be listed on the spin-off

9. Red Star Macalline has settled in Yuncheng and will build a home furnishing and department store commercial center

10. Yuxi Red Star Life Plaza urban complex has signed a contract to start construction within the year

11. Red Star Real Estate has developed 27 complexes 100 Aegean will be opened in the next eight years

12. Red Star Macalline intends to enter Taihu New City to build a commercial complex that will be completed in three years

13. News on March 12, 2014 , the traditional home furnishing retail giant Red Star Macalline has officially entered Tmall and opened a flagship store.

The development of Red Star Macalline’s private brands

Private brand development is a product brand strategy for retailers. It is a way for retailers to collect, organize and analyze consumers’ opinions on a certain product. information on the demand characteristics of similar commodities, develop design requirements for new product functions, prices, shapes, etc., set up its own production base or select a suitable manufacturer for processing and production, and finally use the retailer's own trademark and sell it in the enterprise Product brand.

The key to Red Star Macalline’s organization of producing its own brands lies in its price advantage. First of all, it eliminates many intermediate links in the purchase of goods, saving transaction costs and circulation costs; using private label goods does not require paying huge advertising fees. Since private label products are only sold in the retail stores where the products are developed, their advertising mainly relies on their business reputation, using advertising flyers, closed-circuit television, radio, etc. in shopping malls. Compared with the widespread use of newspapers and other mass media for advertising, its advertising costs are significantly reduced; large chain stores have many chain stores, which can sell in large quantities, achieve economies of scale, and reduce product costs.

Red Star Macalline acquires Jisheng Weibang

In February 2014, Red Star Macalline confirmed its wholly-owned acquisition of Jisheng Weibang, which ranked third in the industry. Substantial progress has been made in this matter. The two parties have signed a framework agreement and will complete all acquisition matters in the near future. In the next few months, China's home furnishing industry will usher in the largest industry consolidation. The "marriage" between Red Star Macalline and Jisheng Weibang did not happen overnight. Since the end of 2009, there has been news in the industry that the two leading companies in the home furnishing industry are seeking "in-depth cooperation." Since then, news has continued to spread that Red Star Macalline and Jisheng Weibang will join hands to integrate. After four years and long-term strategic planning by the two companies, the "first merger and acquisition" in the domestic home furnishing industry has finally been successfully completed, and the industry integration in China's home furnishing distribution field is about to reach a new level.