Alibaba's Taobao, also known as Taobao Special Edition, has launched welfare activities such as "God of Wealth gives cash" and "Buy from 0 yuan" in order to increase the number of users and fission. The purpose of these activities is to make profits for users, thus splitting and increasing the number of users.

There are usually certain restrictions on the purchase activities in 0 yuan, such as limiting the number of purchases, limiting the region and limiting the time.