1. The brand economy of China home textile industry came into being. With the increasing demands of consumers for grade, quality and added value of products, home textile products have increasingly entered the era of brand consumption. In the near future, the country will integrate and reform the resources of the old coarse home textile industry, and many unqualified manufacturers will be eliminated, and their products will be banned or the unqualified products will be destroyed, or only branded manufacturers will be replaced by branded goods, which will more favorably ensure consumers' rights and physical and mental health.

2. Product design has entered the stage of original design. Whoever owns the original design will have the initiative in the market. Characteristics and individuality have become the key words of competition, and the design concept of old coarse cloth will gradually move from "earth" to fashion, diversification and personalization. Used to meet the new generation's pursuit of the attached value of home accessories.

3. The middle and high-grade brand old coarse cloth will become the mainstream of coarse cloth market and will be favored by the market, thus growing rapidly. The low-grade old coarse cloth market will be greatly impacted.

4. Because the old coarse cloth is a product developed from the countryside, its strategic focus will enter the city, and it will penetrate into the hearts of urban consumers with a healthy and fashionable consumption concept and become a new darling of urban home textiles. At the same time, it will also drive the towns and villages to have a new understanding and change of the old coarse cloth and complete the reorganization of the old coarse cloth industry.

5. Old coarse cloths should also be tested, issued with test reports, and managed by brands. Those old coarse cloths without "trademarks" or "test reports" can only be sold in towns or stalls, and will never appear in specialty stores, shopping malls or shops in cities.