NEW BARLUN (NEW BARLUN) was originally the agent of New Balance (NEW BALANCE?) in China. Later, it registered the "New Balance" trademark, which is the New Balance currently on the market. Its appearance still mainly inherits and imitates New Balance, but it still has its own color matching and style. The trademark is the N word with two slashes in the lower right corner. The former is regarded by the industry as "copycat shoes" sold on the sidelines.

But both are brands registered and recognized by the National Trademark Office. NEW BARLUN is a domestic brand and NEW BALANCE is a foreign brand. Therefore, be sure to read the trademark on the shoes clearly when purchasing

Extended information:

In August 1998, Chaoan County Dongfeng Dongyiduoliduo Footwear Manufacturing Factory filed a complaint with the Trademark Office An application was filed for the registration of the "New Balance" trademark on shoes, and was approved for registration in October 1999. In July 2000, the trademark was transferred to Guangzhou Liwan District Duoliduo Shoes (hereinafter referred to as Duoliduo Shoes). Subsequently, Dolido Shoes registered multiple "New Balance" trademarks on different goods and services.

After learning about "New Balance", New Balance started investigating the "NBL", "NEW BALUNUS" and "New Balance" of Dolido Shoes on the 25th category of clothing, shoes and other commodities. , "New Balance" and other trademarks, objections and invalidation applications have also been supported by the Trademark Review and Adjudication Board. For example, the Trademark Review and Adjudication Board ruled that the trademark No. 3891464 applied by Lidoli in 2004 should not be registered during the objection review.

Subsequently, Doliduo Shoes applied for nearly 30 "New Balance", "NBL", "NEW BALUNUS" and "New Balance" trademarks on clothing, shoes and other commodities, some of which have been Registration approved.

Reference: New Balance-Baidu Encyclopedia

Reference: New Balance-China Trademark Network