Copycat Lafite makes huge profits

In fact, since 1996, Lafite Group registered the English "LAFITE" trademark in China. Copycat producers have already registered various Chinese transliterations and combinations of Lafite in large quantities. The more than ten kinds of fake Lafite brands mentioned above, including “Lafite Empire”, “Lafite Family”, “Lafite Castle” and “Lafite Garden”, have actually registered Chinese trademarks and are operating legally. Most of the Lafite copycats were canceled in 2010, when the Lafite Group began to defend their rights. Of course, some of these wines are still being sold secretly.

However, Chateau Lafite is very careful not to mention Chateau Lafite in any promotional materials, and the sales staff have always said that this wine has nothing to do with Lafite. Finally, in the lawsuit with the Lafite Rothschild Group in 2015, the Beijing High Court finally ruled that it did not maliciously mislead consumers, and obtained the legal right to use the "Lafite Chateau" trademark, which is also quite special... …(Recently, this trademark dispute case has been brought to trial by the Supreme People’s Court, and the execution of the original judgment has been suspended)

Limited production and huge market demand have given rise to fake Lafite wines, as well as copycat Lafite wines.

“Lafite is here.” At the Spring Food and Drinks Fair held in Chengdu in late March, Lafite’s “copycat advertisements” were almost everywhere along the road leading to the main exhibition venue.

The authentic French Rothschild Lafite is also here. Michelle, director of the export department of Lafite Company, made a special trip to Chengdu and announced to the media that a special legal affairs team had been set up to file charges against five cases of infringement against Lafite that occurred in Zhuhai and Shenzhen.

In May, Wang Kai, Asian Affairs Advisor of the French Federation of Industry and Commerce, once again stated that in the special rectification action launched by France in cooperation with the General Administration of Quality Supervision, Inspection and Quarantine of China, more than a dozen companies were suspected of counterfeiting French "Lafite" wine. Enterprises were investigated and dealt with, and the amount involved exceeded 10 billion yuan. In his reply to the General Administration of Quality Supervision, Inspection and Quarantine of China, Menohai, chairman of the French Federation of Industry and Commerce, mentioned that since March 29, industrial and commercial law enforcement departments in Shenzhen, Shanghai and other places have investigated and punished local counterfeit French wines. After investigation and evidence collection, the French side discovered that the French imported wines investigated in the above-mentioned special operations were all counterfeit products.

Wang Kai said that he began to pay attention to the issue of counterfeit French wine in China three years ago. After collecting a large amount of evidence, Menohai represented the French Chamber of Commerce and Industry in April 2010 to the Dongguan Municipal Bureau of Industry and Commerce. report. In July 2010, the Dongguan Municipal Administration of Industry and Commerce launched an investigation into Dongguan Jinzhuang’s suspected illegal activities of unfair competition, and finally found out that the “Farrass Lafite” and “Golden Rémy Martin” sold by it were counterfeit French dry red wines. .

In fact, the originator of copycat Lafite may be Chateau Lafite itself

. After witnessing the magic power of "Lafite" that turned stone into gold, in order to expand production, even at the expense of its own reputation, it acquired many wineries in France, South Africa, South America, including Yantai and other places. Those so-called "beggar Lafite" that can be bought for more than 100 yuan can be branded with the prominent "Five Arrows emblem" of the Rothschild family, and enjoy unusual popularity in China.

"As far as I know, Chateau Lafite has not actually registered the Chinese 'Lafite' trademark. Since you can launch 'Lafite Legend' in China, why can't I?' What about the field of Lafite?" When talking about Shenzhen Eternal Asia's alleged counterfeit wine a while ago, the above-mentioned Nanshan winery owner who did not want to be named was quite dissatisfied. According to him, the "Lafite Domain" is actually the acquisition of an unknown small winery in Bordeaux, and then affixing this wine label for domestic sales.