TG is Duotou in sales. It refers to the way of placing products on both sides of the shelves in the store, in the main aisle, at the entrance, next to the cash register and other places with a large number of people.

Many children's shoes who are new to the sales field of fast moving consumer goods and small household appliances industry have heard KA, TG, MT, CR-TT, OTCR, SKU, DC, DSD, OEM, POP, 4P, 4C, SWOT , FAB, USP and a lot of other English sales terms, I don’t know what they mean.

More than 150 of the most common English sales terms are now organized as follows for the benefit of newcomers in the workplace:

DA (Distribution & Assortment): distribution

Location: location

Display: display

Pricing: price

Inventory: inventory

Merchandising: sales assistance

Promotion: promotion

KA (Key Account): Key Account

GKA (Global Key Account): Global Key Account

NKA (National Key Account): National Key Account

LKA (Local Key Account): local key account

RKA (Retail Key Account): key retail account

SM (ShoppingMall): abbreviation for large shopping mall Pinmao

HYM (Hypermarket): giant supermarket, referred to as hypermarket

SPM (Supermarket): supermarket, referred to as supermarket

S-SPM (Small -Supermarket): small supermarket

M-SPM (Middle-Supermarket): medium-sized supermarket

L-SPM (Large-Supermarket): large supermarket

Camp ; C (Cash & Carry): warehouse membership store

CVS (Convenience Store): convenience store

GS (Gas Station): gas station convenience store

DS (Discount Store): discount store

MT (Modern Trade): modern channel

TT (Traditional Trade): traditional channel

OT (Organized Trade): modern special channels

OP (On Premise): catering channels

HBR (Hotel, Bar, Restaurant): hotels, bars, restaurants and other closed channels

WHS (Wholesaler): wholesaler

2nd tier Ws: second-tier wholesaler

DT (Distributor): dealer, distributor

2ndDT : Secondary distributor

DIST (Distributor System): Exclusive distributor

MW (Managed Wholesalers): Regulated wholesaler

PW (Passive Wholesalers): Traditional wholesalers

DSD (Direct Store Delivery): direct store delivery

CSTD (Company Sells Third Party Delivers): I sell it and he gets it

DC (Distribution Center): distribution center

TPL (Third Party Logistics): third-party logistics

CRP (Continuous Replenishment): continuous replenishment

CAO (Computer Assisted Ordering) ): computer-aided ordering

PUR (Purchase): in stock

OOS (Out of Stock): out of stock

Inve

ntory day: inventory days

SKU (Stock Keeping Uint): minimum inventory unit of measurement

UPC: Universal Product Code

Bar Code: bar code

Slim (Slim): slim, slim (packaging)

TC: Iron can packaging

AC: Aluminum can packaging

TP (TETRA PAK) : Tetra Pak aseptic packaging (commonly known as paper packaging)

PET: PET bottles (commonly known as plastic bottles)

POSM (Point of Sale Materials): display items

GE (Gondola End): end rack

MIT (Marketing Inpact Team): integrated store display; stacker

TG (Type Genus): stack head

Island Display: pile display

Floor Display: floor-cut box display

Pallet Display: pallet display

Strip Display: hanging bar display

Sidekick Display: side hanging display

Checkout Display: checkout display

Cooler Display: freezer display

Secondary Display: secondary display Display

Cross Display: Cross Display

PG (Promotion Girl): Promoter

P-T (Part-timer): Temporary worker, especially for temporary promotion

POP (Point Of Purchase): store advertising

Price discount: special price

On-Pack: bundled gift

Sampling: tasting

Road Show: road shows, large-scale outdoor promotions

DM (Direct Mail): shopping mall news product advertising; post

PR (Public Relation): public relations ***Relationship

NP (News Paper): Newspapers and magazines

AD (Advertisement): Advertisement

GRP (Gross Rating Point): Gross Rating Point; Rating point (media term)

Loyalty: loyalty

Penetration: penetration rate

Value Share: market share

AVE (Average ): average

WTD (Weighted): weighted

NUM (Numeric): numerical value

PP (Previous Period): previous period

YA (Year Ago): same period last year

VOL (Volume): sales volume

VAL (Value): sales volume

VAL-PP (Value PP ): Sales volume in the previous period

VAL-YA (Value YA): Sales volume in the same period last year

YTD (Year To Date): Cumulative year-to-date sales as of the current period

MTD (Means Month to Date): this month to today

SPPD (Sales Per Point of Distribution): sales per point

BTL (Below The Line): offline Fees

ATL (Above The Line): Online fees