Founded by Thomas Burberry, a British boy who was only 21 years old at the time, Burberry (Chinese trademark: Burberry, Burberry) has become a brand that best represents the UK. BURBERRY was founded in 1856 and is a royal product of the British royal family. In 1879, BURBERRY developed a waterproof, anti-crepe, breathable and durable fabric: gabardine, which won everyone's recognition. In 1901, BURBERRY designed the first trench coat. During the First World War, its trench coat was designated as the senior military uniform of the British army. Today, when looking at the British Oxford Dictionary, BURBERRY has become another synonym for windbreaker. Today, BURBERRY continues to enhance its coveted appeal by continuously improving its design and innovative graphics, perfectly combining its classic sensibility with today's contemporary nature, injecting quality into fashion, and becoming an eternal brand!

< p> The wet and dry jacket designed by Burberry in 1890 has been an enduring trend. After the war, this style of wet and dry jacket became the favorite of many celebrities, including Audrey Shaping and the actor Humphrey Bulgar and the heroine Ingrid Bowman of "The Spies of North Africa". In addition to the knight logo created in 1901, it has become a well-known symbol of Burberry. Secondly, of course, I have to mention the Burberry Check “Nova” created in 1924 – the plaid pattern that represents Burberry. This plaid pattern first appeared on the lining of wet and dry jackets, and after it was registered as a trademark in 1967, it was more widely used on other products, such as umbrellas and luggage. Burberry has always been deeply loved by the royal family, and became the royal brand in 1955 and 1989 respectively. In 1997, due to changes in management and the joining of current CEO Rose Marie Bravo, Burberry's direction changed. It has always been mainly providing clothing for the royal family and older celebrities, as well as multiple levels of customers, further expanding its customer base. network. In 2001, under the leadership of creative director Christopher Bailey, Burberry launched the Prorsum high-end men's and women's wear series, which not only injected new finishes into the classic wet and dry jackets and plaid patterns, but also established a new fashionable image for the brand, leaving behind the past. Ancient image. In addition, new colors were added to Burberry Check at that time - black and red plaid, and supermodels Kate Moss and Stella Tennant were asked to wear Burberry Check bikinis for photos, which also helped Burberry, which had been in the doldrums of the brand, regain its glory and boost sales. doubled and had the highest sales year in a hundred years. In 2003, Burberry launched a new series named after founder Thomas Burberry, providing younger and more fashionable lightweight clothing, further promoting the brand to the young taste group.

Burberry is deeply loved by Asians, and Japanese people are even more attracted to it. In view of the appeal and popularity of the Japanese market, Burberry has specially used a franchise cooperation method to allow Japan to produce locally designed, brighter, younger and cheaper Burberry blue label and black label series. Its products are only sold in Japan, and even the United Kingdom, which is its headquarters, cannot provide retail services for these two series of brands. Different from Burberry London's calmness and thickness, Burberry Blue Label gives people a light and simple feeling, so many girls also love Blue Label and Black Label products.

In July 2006, Rose Marie Bravo, known as the best CEO in history, will leave the post of Burberry CEO. It remains to be seen whether Burberry can maintain its current results.

(1) Founder: Thomas Burberry

(2) Place of registration: United Kingdom (1924)

Top British brand

(3) Designer:

Former design director Roberto Menichetti

Current brand design director Christopher Bailey

Current brand CEO—Rose Marie Bravo

< p> (4) Brand features:

The Equestrian warrior represents nobility and the shield symbolizes protection. The Equestrian warrior holds the shield mark

Classic windbreaker

Available in beige, red, and black The classic plaid logo composed of white and white

(4) Brand story:

On the streets of England, even if there is a cold wind and drizzle, the British do not like to stand up. Umbrella, would rather wear a windbreaker. This is not a British quirk, but the benefit provided by a windbreaker. When it comes to windbreakers, the first thing many people think of is the British brand Burberry.

During World War I, Burberry was designated as the image of high-end British military uniforms

In 1856, founder Thomas Burberry opened a ready-made clothing store in Basingstoke, Hampshire, England.

In 1879, he developed a strong, waterproof and breathable twill fabric - Gabardine. Due to its durability and penetrating properties, it was soon widely used by British pilots and the army.

In the late 1990s, the trend of brand rebirth began in the fashion industry, and Burberry began to pursue breakthroughs in the general environment.

Ms. Rose Marie Bravo, the current brand CEO, joined Burberry in 1997 and successively invited Roberto Menichetti and Christopher Bailey to serve as design directors. The combination of photographer Mario Testino and supermodels Stella Tennant and Kate Moss will Classic elements are injected into it, extending the noble personality and life taste of traditional Britain, and redefining Burberry's new power philosophy.

People who are familiar with Burberry feel like they are seeing their favorite brand when they see "Burberry plaid". This plaid pattern with a strong Scottish style was registered as a trademark in 1924. Soon, red, camel, black and white plaid became synonymous with Burberry products. Now, blue has also joined it, enriching the connotation of Burberry plaid pattern. Today, with both nostalgia and innovation, Burberry's plaid style has successfully penetrated into various fields from clothing, accessories to home furnishings, and has remained famous for nearly a hundred years. Burberry is a brand that easily arouses people's romantic reverie. The reason why people like it is not only because of its more than 100 years of classic history and iconic plaid pattern, but also because of what Rose Marie Bravo said: "High fashion returns to luxurious and magnificent fashion, young people A generation is looking for a true example of tradition from Burberry"...

"Everyone wears Burberry raincoats"

Burberry - a brand from the United Kingdom with a strong British color , founded in 1856, the owner is Thomas Burberry. He was baptized by British education and has a typical British temperament. Therefore, the BURBERRY brand continues to flourish on the basis of inheriting the traditional British design concept.

Burberry was inspired by the characteristics of the smocks worn by shepherds, which are warm in winter and cool in summer. With a secret and unique method, Burberry developed a waterproof, anti-wrinkle, warm and breathable fabric - gabardine, and named it after It has been a registered trademark for 40 years.

Before becoming a fashion brand, Burberry was always a relatively practical brand. Its most famous product is its raincoat.

"If the sky in the west is shrouded by a huge dark cloud and it rains continuously, then everyone from the president to senior white-collar workers to cutting-edge entertainment stars have one thing in common: they all wear Burberry raincoats." This is a reference to raincoats. The best interpretation of taste.

Precisely because of its lightweight, breathable, waterproof and windproof charm, from the late 19th century to the early 20th century, Burberry's reputation in the outdoor products industry was unrivaled. During the World War in 1914, British officers wore weatherproof clothing specially produced by Burberry. In addition to practical features, Burberry's design also started a certain degree of fashion, making the style of British officers' combat uniforms both fashionable and practical. The ultimate: distinctive epaulettes, leather cuffs, buttons between collars, deep pockets and weatherproof pocket flaps.

In peacetime, Burberry has become the first choice for explorers and outdoor activities. Roald Amundsen, the first person to land in Antarctica, achieved the feat in a Burberry outfit. In addition to highlighting Burberry's weatherproofing capabilities, he also left a Burberry tent there. Later, when John Alcock and Arthur Brown successfully flew across the Atlantic, they also wore Burberry clothing.

The fascinating British plaid

If one day your plaid emotions are out of control and spread everywhere, the clothes, shoes, scarves and even umbrellas around you will all be marked with plaid without exception; If you are still not satisfied and want to frame your personality with a grid, be regular and impartial, then only Burberry can let you express it as much as you want, and its British style will completely solve your "grid" complex.

Plaid is to the UK what the flag emblem is to Italy. It is called Windows in the UK and is a symbol of the family logo.

Burberry’s signature plaid pattern is a symbol of the Burberry family’s identity and status. This three-thick and one-thin cross pattern composed of beige, black, red and white is not ostentatious or charming, but naturally exudes a mature and rational charm, embodying the history and quality of Burberry, and even symbolizing the British nation and culture.

A long history has passed since the first Burberry clothing was launched. Today, Burberry's typical checkered design has become a symbol of high quality and durability all over the world.

Classic Burberry, interpretation of new urban fashion

The clothing of the classic brand still exudes a scorching light after being washed away by the trend. Burberry represents an art of living that advocates taste and maintains a consistent elegant and natural charm. In the new century, it’s not just the plaid that confuses Burberry.

This season, Burberry maintains its nobility and elegance while integrating its keen fashion creation charm and emphasizing the people-oriented design concept. Exclusive fabrics, generous and elegant tailoring, classic plaid patterns, comfortable and casual characteristics of the times, cannot conceal the wearer's identity and taste in any occasion.

With the theme of "light, soft and comfortable", Burberry's autumn and winter series breaks away from the traditional image, continues to show its unique and elegant personality, and conveys the art of mature and luxurious dressing. The weathered soft leather gets a new interpretation; the new Donegal tweed plaid design is prominent; the elegant and soft baby camel hair and elastic wool become the main fabric materials. This season, Burberry has become more "colorful" in addition to the basic tones of beige, white, and gray. The addition of red, yellow, blue and other colors has injected the vitality of the times into the new clothing. The design of the trousers looks more like sports pants, paired with a waist-length jacket, giving the British style a casual feel.

The traditional square grid, carefully crafted by new era designers, exudes a new look of the brand that is both classic and modern. Under the grid sky, any creativity that breaks through the ordinary is worthy of use.

"Blue Label Burberry" ~~

Started in the UK, under the fierce competition from world-famous brands, BURBERRY has still become the world's first-class brand. In Japan, Hong Kong, China, and Taiwan, China, BURBERRY is crazy loved.

BURBERRY's elegant temperament has become the fashion they pursue and the purpose of the BURBERRY brand. There is a saying in Japan that "British Burberry", "Italian PRADA" and "French LV" are the three Musketeers of famous brands. The aristocratic style is popular, so people can't help but think of the aristocratic taste of the British royal family, and the brand that the British royal family likes to wear the most is Burberry. Therefore, Burberry has become the most "ha" brand for those in Japan, Hong Kong and Taiwan who pursue fashion trends.

Because Japanese fashionistas love Burberry so much, as soon as a new model is launched, it is sold out. Therefore, the British original factory directly set up a factory in Japan and established "Burberry Blue Label", which is also commonly known as Burberry Blue Label (the cloth label on the side of the product is blue). Its design is relatively young and lively, and it is very popular, but it only It is only sold locally in Japan, and you will never find a "Burberry Blue Label" directly-operated store anywhere else in the world.