Taishan Mountain was formed in Archean, and Taishan Group is the oldest deep metamorphic stratum in China, with a geological age of nearly 3 billion years. In the middle of Cenozoic era 30 million years ago, Mount Tai has formed its present outline.
Taishan brand can be said to be one of the oldest cigarette brands in China with a history of more than 80 years.
1 In September, 928, the cousin of Zhan Jing, a national capitalist with the ambition of saving the country through industry, founded Shandong Tobacco Company atNo.1,Dagang Second Road, Qingdao, and started to produce cigarettes with a capital of 65,438+ten thousand silver dollars and five cigarette makers. In June 165438+1October16, the brand "Taishan" was born, and there are more than a dozen brands such as "Fushou" and "Qilu". After the founding of New China, in June1951kloc-0/0, the Central Bureau of Private Enterprises approved the registration and production of Taishan cigarette brand. Just over a year ago, the then 43rd meeting in the State Council approved the Provisional Regulations on Trademark Registration. It can be said that Mount Tai is also one of the earliest registered trademarks in New China.
The two "Mount Tai" have a long history and are closely linked. They are both located in Qilu and have a natural geographical relationship.
For thousands of years, Mount Tai has become a sacred mountain, "the first mountain in the world" and the head of the five mountains in China. Over the past century, "Taishan" has become the national brand of China tobacco industry, occupying an irreplaceable position in the industry.
However, nature and history only gave Qilu a tangible Mount Tai, and an invisible Mount Tai is the fruit of human civilization. Mount Tai not only witnessed the history of China, but also endowed China with unparalleled culture. From Confucius's "Climbing Mount Tai and Being Small in the World" to Sima Qian's "People are inherently mortal, or they are heavier than Mount Tai or lighter than a feather", and then to Du Fu's "Climbing to the Top, the other mountains all appear dwarfs under the sky.." The famous saying of a famous person reflects that Mount Tai has changed from a tangible mountain of nature to a mountain of culture and spirit, which is unparalleled in the world and cannot be copied. Since the reunification of the Qin Dynasty, 12 emperors have held ceremonies to worship Mount Tai, and emperors of hundreds of dynasties have paid visits at various levels, which further improved the status of Mount Tai. Mount Tai has become the epitome of China's history and culture. The spirit of the Chinese nation is in China, and the waterway is a natural history.
The "Taishan" brand and the registered trademark of 195 1 year brought by the cousin of the policeman can only be regarded as a logo if they are only regarded as brands and trademarks. For a brand, history is the past hundred years, how much has become the past?
Some people say that a brand is like a religion, and a good brand can concentrate many believers. At all times, Chinese and foreign countries, the reason why the century-old brand makes people eager and loyal is because logo is just a symbol, behind which is the culture contained in the brand, similar to a religious doctrine.
"Mount Tai" has condensed a heavy culture in a long history.
After the birth of Mount Tai, like China, which was weak and poor at that time, it was full of ups and downs and hardships. On September 24th, 1930, Shandong Tobacco Company, which was established only two years ago, caught fire unexpectedly and all the machines were burned. What is even more distressing is that after the fire was put out, seven charred female bodies were found in the corner on the second floor. Because of his unrecognizable name, he was buried in Hudao Village Cemetery, commonly known as "Seven Women's Graves". 1938 65438+ 10, the Japanese army occupied Qingdao, and Shandong Tobacco Company closed down. Later, it was changed to the name of North China Tobacco Co., Ltd. with obvious Japanese imprint. It was not until1June 2, 949 that Qingdao was liberated, the Military Management Committee took over, and Shandong Tobacco Company was renamed as "Qingdao No.1 Tobacco Factory of Shandong Tobacco Company", which ushered in new sunshine. In the 1960s and 1970s, the company renamed Qingdao Cigarette Factory was in the forefront of its peers in various economic and technical indicators, and stood in a three-legged position with Shanghai and Tianjin cigarette factories, creating a "blue sky" pattern of the cigarette industry at that time.
Many times, a brand is like a period of history, not only the development history of enterprises and brands, but also the process of reflecting the whole society. She hid a story, telling the rise and fall of this period of history and bearing a heavy culture. This is the case with "Mount Tai", which was born from the war, experienced twists and turns, flourished in peacetime, and the culture of self-improvement naturally emerged and has been accompanied.
Subsequently, "Taishan" quickly gained the spring breeze of reform and opening up. After the Third Plenary Session of the Eleventh Central Committee, the development of tobacco industry has accelerated, and mouthless cigarettes can no longer meet the market demand. 1978, Taishan brand filter cigarette was born. Then there was a silence. From 65438 to 0996, the then Qingdao Cigarette Factory re-launched "Taishan" cigarettes and entered the high-end cigarette market at the retail price of 200 yuan/cigarette. 2008 is a landmark year in the development of Taishan brand. A new Taishan product marketing campaign named "Peak 2008" was launched, and Taishan family upstarts Taishan (Confucianism) and Taishan (Wang Yue) appeared one after another.
"Taishan (Confucian style)" combines Confucian culture with Taishan elements, and its brand is positioned as "a humanistic high-end brand with broad weather and pure temperament". The brand connotation is "gentle but not arrogant and impetuous gentleman demeanor, returning to the traditional gentle attitude towards modern life". Mount Tai (Wang Yue) makes "once you reach the top, you will see that all the other mountains are short under the sky." There is a "Taishan style" interpretation of brand value.
In this way, the heavy Taishan culture has been highlighted and promoted in the new century. As for165438+1October170,000 cases of "Taishan" rolled off the production line, it was another time starting point in the long history of "Taishan".