Named shop opening method
1, the name of the store must be consistent with the business goods. The method of store naming can usually reflect the operating characteristics of the operator or the excellent quality of the main store, so that consumers can easily identify the business scope of the store and have a desire to buy. For example, Tongrentang and Derentang are well-known as old-fashioned Chinese medicine shops, and Tang, as a Chinese medicine shop, has become an established identification symbol. Therefore, as long as people look at the signboard of Tongrentang or other signboards, they can know that they are selling Chinese medicine. Another example is the name of a store in Kutokuhayashi, which reflects that the operator is good at cooking vegetarian dishes.
2. The store name must be novel and unconventional, and the visual store name that can quickly capture consumers must be novel, which can arouse consumers' interest and attract them to patronize the store. For example, a fresh bite, a big round, a dog ignore and other store names will arouse consumers' interest and curiosity.
3. The name of the store should also be concise, and the name of the store that is easy to read and remember should not be too complicated, otherwise it will have a negative impact. For example, some store names like to use complex characters as store names, so that customers can not only recognize them, but also pronounce them. In order to avoid this situation, they generally don't go into stores with such difficult names. The store names such as "Vanke Lai", "Banli" and "Lai Taste" are simple and easy to spread.
4. The name of the store should give people a good name with aesthetic feeling and artistic accomplishment, and have a cultural background to make consumers feel at ease and comfortable. For example, outside the building, Taotaoju.
There are several ways to name a store:
(1) Naming methods related to product properties, such as Guangming Optical Shop, Yishen Tea Shadow, Le Kang Drugstore, etc.
(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Ganlong Imperial Restaurant, E Yi, ChristianRandPhillips Beauty, etc.
(3) Names related to the spirit of commercial service, such as Day and Night Shop, Baibang Service, Chengxin Department Store, Maoyuan Daily necessities, etc.
5. The meaning is beautiful, such as China Changhong Co., Ltd., whose name is Changhong, which means that after a rain, it has a magnificent meaning. The sun is the reddest, Changhong is updated. Similarly, Konka, which is famous for producing color TV sets, also has the reputation of "having a happy life and producing colorful products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., the name Sanjiu, has many unforgettable meanings in ancient Chinese in China, implying unremitting pursuit. Jiannanchun Winery, named Jiannanchun, is full of spring, which means infinite spring machine.
6, concise, easy to remember a good corporate name, not a strange name. It won't be a name that is difficult for others to read and remember. For the convenience of the masses, most enterprises use two words, a few use three words, and some use four words. This naming method not only conforms to China's habit of word formation, but also conforms to the habit of naming people in China. This kind of names have straightforward and shallow meanings, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhong Yi Electric Appliance Company, Express Delivery Company and so on.
7. A company name with good affinity can't give people a feeling of being too serious, but it can't give people a feeling of rejecting people thousands of miles away. Instead, it should have affinity, which means that people have a feeling of being close and trustworthy, at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Distillery. A Poet in Xinghua Village originated from Tomb-Sweeping Day written by Du Mu in Tang Dynasty. "Excuse me, where is the restaurant? The shepherd boy points to Xinghua village. " This kind of country interest gives the pedestrians on the road a sense of intimacy. Another example is Sichuan Tian Ge Group Company. Tian Ge was named after Goose, Goose, Goose and Qujing Xiang Tiange in the Tang Dynasty, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory, a new one, which seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan shares, which makes people feel very intimate. Dabao Cosmetics Company is located in Beijing. Dabao seems to be named after the children of ordinary families, which gives people a cordial and easy-going feeling and is easily recognized by customers.
8. Use the name of the land as the name of the enterprise, such as Changjiang Enterprise Company, Huanghe Group Company, Taishan Group Company, Jialing Motorcycle Company, Zhujiang Group Company, Zhangjiajie Tourism Company, Ejie Mineral Water Drinking Company and so on. This naming is quite common in enterprises in China.
9. Take auspicious and social favorite things as enterprise names, such as Nanjing Panda Electronics Group Company, the Monkey King Electric Welding Company, Chunlan Group Company, Mafei Monosodium Glutamate Company, Hongmei Camera Factory, Jin Lu Group Company, Haima Furniture Mall, etc.
10, choose wealth and style as the name of the enterprise. The names of such enterprises can be divided into implicit and straightforward types. More straightforward enterprise names, try to show their extraordinary demeanor, such as Goldlion, Yinlilai Company, Shen Fu Company, Fuguiniao Leather Shoes Company, Xiaobawang Computer Company, Royal Resort, Royal Wine Shop and so on. Implied are Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Jushu Garment Company, Elegant Silk Products Co., Ltd. and so on.
Characteristic naming method of opening a shop
The first point is to hold the celebrity's thigh tightly.
There is a saying that "one person gets the word, and chickens and dogs ascend to heaven." The secret of this is to make full use of the popularity of celebrities and start their own golden signboard. However, when transforming celebrity names, we should pay attention to whether it conforms to the positioning of our store and whether it reflects the characteristics of our store, otherwise some people will resent it.
There used to be a small restaurant called "Clinton" under the Yiguanmiao overpass in Chengdu-I wonder if it has been renamed "No Food" now.
There is a street in Huilongguan, where there is a restaurant called "Sun Wufan"-maybe someone will rush in and ask "Is there a dragon ball?"
There is a restaurant in Chengdu with a bright red menu "Happy Meal Today"-suitable for Korean restaurants.
A steamed stuffed bun shop is called "Karen Mok"-why not? Does the steamed stuffed bun taste?
In Wenzhou, there is a shop that specializes in making 1: 1 mixed rice called "Fan Ba Siteng"-the name of this shop was once rated as the most creative by the local media. It's a chain store now.
A small shop selling halogen products, the name is "halogen to the depths"-majestic!
The second point is that this is not surprising.
This kind of shop name reflects the profoundness of Chinese characters, and most of them use homophonic and polyphonic characters, which gives people a strong sense of hearing.
There is a western restaurant in Chengdu called "Don't sit without hunger"-this is not a crime.
There is a shop selling tea called "Jing Tea Bureau"-it is suggested to open it next to "No Hunger, No Sitting", which is very awesome.
I once passed a fast food restaurant called Diner Gallery-it didn't matter at first glance, but I said to myself, God, but it seems that business is still good.
"Free food"-a restaurant name with great personality. I wonder if there are many people going in for dinner.
There is a hot pot restaurant in chongqing nanshan, and its common name is "pigsty hot pot". The place is really like a pigsty, but strangely, the business is very good and it is very famous in Chongqing. -Note that the pinyin of "pigsty hot pot" was written by Zhu Quan, not Zhu Juan.
Lanzhou "White Busy Hotel"-this name can win sympathy and make people cry.
The third point is the scale of the group.
Our people have a specialty called crowd tactics, which can also be used in the name of the hotel. Three or two stores with concentrated locations form a scale through related store names, which makes it difficult to remember.
What I saw in Jingdezhen has impressed me so far: a porridge shop on a small street is called "a porridge shop". A little further, there is another porridge shop called "another porridge shop", and a little further, there is a third porridge shop called "another porridge shop"-these three stores are probably chain stores.
A roadside restaurant, there is a tree passing through the roof in the room, and then the name of the restaurant is called "One Tree Hotel". Then, along this road, there are "Two Trees Hotel" and "Three Trees Hotel"-people always want to go in and see if there are really two or three trees.
Also, there are "beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep beep
My heart is clear at four o'clock.
This is characterized by directness and never beating around the bush. You can tell what's inside from the name of the store. The frankness of this store name often makes people walk into the door curiously.
There is a restaurant in Dongguan called Tang. Com "-traditional soup, the name of the network sense, excellent collocation!
"Sheep Mansion" and "Chicken Kitchen"-distinctive and catchy.
By the West Lake in Hangzhou, there is a snack bar called "Dianxian Noodles"-snacks, rice noodles, noodles?
There is a noodle restaurant called "only selling noodles", which really only sells noodles and tastes very good-don't go in if you want to eat jiaozi.
The Chinese transliteration of a cake shop called "I sell cakes"-My God "has become the spoken language of many young people.
In a corner of the Three Gorges Square in Shapingba, Chongqing, there is a small storefront. There is a big sign outside that says "there is a shop here"-you can hardly find this shop just by looking at the location, but the name of the shop makes up for this shortcoming.
Fifth, recall the bitter words of the past.
Most of them are theme restaurants, which cater to people's nostalgia. There are two specific types: one is strongly branded with history, and the former "production team", "base area" and "canteen" are used more; The other is mainly shouting slogans, but be careful not to shout too many slogans.
"Dining Hall of Firewood Brigade", "Revolutionary Base Area" and "Tianma Production Team 1" belong to the first category, but attention should be paid to the overall atmosphere and name of the hotel. For example, the boxes in Tianma Production Team 1 are called "Fruit Forest Group", "Agricultural Machinery Group" and so on.
"socialism is good", "diners are ready" and "keep pace with food"-belong to the second category. From these three names, we can find that store names should also learn to keep pace with the times.
Sixth, rhetoric is petty enough.
For a restaurant that wants to appear tasteful and fashionable enough, the name "Xiaozi" is a good way to achieve this goal. The name must be euphemistic, leaving enough room for daydreaming and occasionally playing word games.
There is a Tale of Ten Birds. Do you know what it sells? Selling sauced ducks-ten birds, "ducks" also. This is a complete spelling game, but it is very interesting.
There is a Korean cake shop in Wudaokou, Beijing, with a French name and a Chinese translation called "Happy Day"-it is worth savoring.
The small restaurant opposite a school is called "Weaving Road"-Student A: What to eat? Student B: I don't know. So I went to eat weaving.
"I'm not in the office, I'm at home, I'm in a cafe", which is also the name of a cafe-all the petty bourgeoisie in China know this sentence.
Taboos for opening stores and naming.
Don't obscure the name of the store.
Implicit means that the pronunciation is too profound for others to understand. It's like choosing an obscure word. Although the meaning is good, no one understands it. No matter how good the meaning is, it doesn't make sense.
The enterprise name and trademark have the function of indicating the nature of the enterprise and suggesting the function of the product, which requires strong readability. For example, Guangming Daily reported that there is a famous museum in Lanxi City, Zhejiang Province. They first gave themselves a meaningful name, "Who turned the stone into a sheep". However, after the sign is put up, others don't understand. The owner quickly added the brand of "Lanxi Corporate Culture Service Agency" next to the store name signboard as a supplement. What is "turning stones into sheep"? According to the ancient book Fairy Biography, in ancient times, Huang Chuping met a Taoist and was taken to a stone room in Jin Huashan. His brother started looking, but he saw white stones. At the beginning of the day, all the stones turned into sheep. No wonder people can't understand the name of a small shop serving the public, which contains such mysterious allusions. Both are famous museums. "Brewing a famous museum" and "Zheng Mingzhai" are well-known and memorable, and the name of the store itself is an excellent advertisement.
Avoid using polyphonic words when opening a shop.
Using polyphonic words in naming, just like using obscure words, will bring great inconvenience to people's address, and the meaning itself is not clear enough. When a name has two or more pronunciations, it is easier to feel overwhelmed. For example, in restaurants, "le" has two pronunciations, one is "le" and the other is "yue", which makes people wonder what sounds better. For example, there are two words to read: OK, OK, Sheng, Chong, Qian, Chao, Zhao and so on. Of course, we don't mean that we must not use polyphonic words as names. But at least make sure that others can confirm their pronunciation and won't mispronounce it.
The name of the shop should be harmless.
For example, you happen to be engaged in the manufacture and sale of cosmetics, so you are whimsical. I want to register "heroin" as a trademark and let consumers buy it by name. Then you may have entered the Trademark Office on a whim and come out disappointed! Because the word "heroin" is not only homophonic, but also synonymous with drugs, which obviously violates the so-called principle of good manners and customs. Besides, the propaganda is a bit poisonous! Harm others and yourself! Maybe you will reply: the brands of famous foreign perfumes are more "poisonous", such as "opium" and "poison". Why do they log in through trademarks? Why is the pink girl so eager to try? This can only be said that the eastern and western countries are different, with different customs and political styles. For example, naked swimming and sunbathing are allowed in foreign countries, but in China, the relevant units will immediately judge whether you mean something like "obstructing weathering" or "violating good customs".
Avoid using radicals when opening a shop.
Brand names are for consumers, and the popularization of words should be considered. But unfortunately, some trademarks also have some very serious problems in naming words. A soybean protein powder factory uses "Feng Gang" as its trademark to produce soybean protein powder, instant soybean milk and other products. Don't say that ordinary farmers and citizens don't know such trademarks. I'm afraid I don't even know the teachers in the university. It is hard for us to imagine that such a trademark can become a brand-name trademark, and it is hard to imagine that goods with this trademark can sell well in the market.
Some people choose names with obscure words because they think that a good name depends on choosing a good word. So when it comes to naming, the first thing I want to list is to turn over Kangxi Dictionary. As everyone knows, the actual situation is just the opposite.
A good name, like a good article, is to see the magic in the plain, rather than using uncommon words, multiple words and variant characters. "Stone", "Founder", "Jin Linong" and "Master Kong" are not commonly used words.
Avoid similarities and similarities when opening a shop.
Shame on family seems to be a common problem in China. You choose a brand with three words, and I will try to be like you to confuse consumers. Your name is Bomi, and my name is Xmi. You are Yi Kang, so my name is X Kang; you are Seven Stars, so I become X Star. The above is still the same and similar technique of gentleness and elegance.
What's more, someone simply homophones with you (with the mentality of confusing everyone). The service labels in several brands such as washing powder are very self-disciplined. It can not only be completely different from others, but also establish a unique brand style. For example, a spoonful of elves, Prynne, The Lion King, Tide, Vigor and Panda all have the knowledge of keeping out of the river (no word in the brand is similar or the same)! In VCD player brands, it is obvious that they are too similar and similar to each other. At least "Wang xx" and "X Da" are two brands that easily confuse consumers.
Avoid using unlucky words when opening a shop.
Unlucky means the taboo of enterprise naming. Because this will not only make the owner of the name have a bad association, but more importantly, it will affect others' acceptance of the subject, whether it is people, enterprises, commodities or even politics. 1987 February 18 Reference News reprinted a message entitled "Good luck, the governor changed his name": "The Hong Kong government and London announced that the 27th governor of Hong Kong will be renamed Wilson and will arrive in Hong Kong on the afternoon of April19, accompanied by his wife and 65438. The new governor, who just turned 52 on Valentine's Day, changed his pronunciation to' Wei Dewei' in Mandarin, and was criticized by many Hong Kong people for changing his name: Wei and Wei are incompatible, Wei is homophonic, dangerous, symbolizing bad luck and so on. Based on the advice provided by the Hong Kong government, the new governor decided to adopt the name change proposal. A Hong Kong government spokesman explained that the new name was adopted mainly because Cantonese pronunciation was closer to his English name. The name Wilson stands for trust and defense, and Yi also means radiant. " Incredibly, a bad name is actually related to people's acceptance of an official, which shows the great influence.
For a commodity, an unlucky name means losing a lot of business. It is said that there has been a sales war between "Brandy" (France) and "Whiskey" (England) in Hong Kong. The fruit "brandy" sold more than 4 million bottles, while "whisky" sold only 100,000 bottles, only a fraction of "brandy". In terms of quality and popularity, "whisky" is not worse than "brandy", so why did "whisky" fail miserably? After investigation and analysis, the problem lies in the Chinese translation of whisky. "Whiskey" is even a taboo for whisky. Who wants to buy it? Look at "Brandy", a poetic and lovely name. From this example, we can see that when people buy things, they don't just shop, but buy an invisible thing, which is Geely.
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