Read evisu? (Japanese jeans brand).
evisu is a popular street denim brand in "Tokyo Osaka" created by designer Hidehiko Yamane. It was established in 1991 and uses the "M" pattern on the back pocket as its logo. It turns out that this "M" pattern It is a back pocket car flower that evolved from Levi's.
The founding period of the brand coincided with the popularity of VINTAGE JEANS, and EVISU became the representative of the "post-501 era". Its original classical jeans elements and fashionable street style made it quickly famous and became Japan's top jeans brand. .
The subsequent international version has also achieved great success in Europe and the United States. Eye-catching photos of big names such as Beckham, CRAIG DAVID, and ALL SAINTS wearing EVISU shirts are often seen in the media.
YAMANE's designs are not only loyal to the original antique models, but are also full of humor and subversive spirit. Regardless of the sales performance, YAMANE still adheres to a very small output and a large amount of hand-made feeling. This makes collecting EVISU gradually meaningful among VINTAGE JEANS fans.
Chinese name Tokyo Osaka
Foreign name evisu
Designer Yamane Hidehiko
Also known as the God of Fortune
Asia-Pacific spokesperson Edison Chen
Foundation date 1991
Product features
1. The Japanese version of Evisu jeans made in Japan currently has no general agent in China. Evisu's Red Tab clip-on label cannot be exported because there is a trademark dispute with Levis' Red Tab, and it is currently only available for sale in Japan.
2. The Japanese version has a red cloth label sewn on the side of the back pocket, and the workmanship is also meticulously managed. Experts will know its symbolic meaning.
3. The Japanese version is handmade jeans, and each pair requires a lot of work. The style of the pants is traditional, and there is no big change. The main difference is the denim. different. EⅥSU, which insists on being handmade, has always been a favorite brand among collectors of high-quality jeans in Japan.
4. The Japanese version uses antique sewing machines from the 1920s and refers to the special styles of Levi's 501xx from the 1950s to create a new generation of Japanese jeans, focusing on the studded format, trouser bone making method, and denim. Detailed design such as weaving method.
5. The Japanese version of Evisu's denim must go through the "Seasoning" process before it can be used to make jeans. Just like wine, the longer it is stored, the better it becomes.
As for the method, it is best not to modify the trousers, otherwise the shape of the trousers will change. You must not wash them deliberately and let them rub naturally. Only in this way will they become a pair of jeans that stick to your body shape. The process takes about two years, so if you want to wear a pair of personalized jeans, you must have perseverance.
Many styles of EⅥSU have patterns of the God of Good Luck, smiling faces and other expressions, so this brand is also called the Japanese God of Good Luck.
Extended information:
Brand Story EVISU was founded in Osaka, Japan in 1991. The name is inspired by the sea god Ebisu in Japanese mythology (also known as Ebisu, Yi, Japanese: えびす).
At first, the brand could only produce about fourteen pairs of jeans a day, and the seagull pattern was hand-painted on the back pocket of each pair of jeans. Because of its love for jeans and its meticulous attitude towards details, EVISU was quickly loved by the Japanese fashion industry, which has extremely demanding requirements, and set off a craze for vintage jeans that swept the world.
EVISU’s twenty years of persistence and focus have earned the brand reputation and praise, and it has become the favorite of many jeans collectors and fashionistas. Although it is internationally renowned, it has not reduced the brand's strict requirements for quality. The core value of unique craftsmanship has long been deeply rooted and has become a classic in the history of jeans.
Reference: Baidu Encyclopedia-evisu
Baidu Encyclopedia-EVISU Cowboy