This is the consistent marketing method of Yilan Food Industry, the production company of Langweixian, "combining product planning and positioning with local folk customs and beliefs". It is simple and easy to remember, and can be spread quickly to build consumer reputation.

His rice cake products are named "Wangwang Senbei" in China, which is combined with the traditional pronunciation of "Wang" and means good luck.

Similarly, if the English name of Langweixian is to be promoted overseas, it will be named lonely god. On the one hand, it is also homophonic, and on the other hand, it also uses the widely spread word God to improve the recognition and dissemination of the product. Overseas users can easily remember the brand lonely god.

Extended information:

The origins of Want Want Group can be traced back to Yilan Food Industry Co., Ltd. located in Luodong Town, Yilan County, Taiwan. The company was founded in 1962 and was engaged in the OEM and export of canned foods. However, it was run by a friend of Cai Yanming's father Cai Ashi at the time.

The management rights were taken over by Cai Ashi in 1976. Cai Yanming, who was only 20 years old and had only graduated from a junior high school, volunteered to participate in the company's operations. The following year (1977) Cai Yanming took over the management rights as the general manager.

However, Cai Yanming, who lacked experience and ability, soon encountered huge losses. The company's launch of "Langwei Shredded Squid" caused the company to lose more than NT$100 million. In 1979, it began to re-open the Taiwan market with its own brand "Wangzi".

In 1983, the trademark was named "Wangwang". By combining marketing techniques with folk beliefs, Wang Want has successively launched new products such as "Langweixian", "Snow Moon", "Wang Zai Little Steamed Buns", etc., all of which have achieved good results.

Tsai Yan-ming then planned to expand beyond Taiwan, especially mainland China, which is undergoing reform and opening up. In 1989, it registered the "Wangwang" trademark in China, becoming the first Taiwanese manufacturer to register a trademark in the mainland.

Since Want Want is the first rice cracker manufacturer in mainland China, its huge profits have attracted a large number of manufacturers to follow suit, causing gross profit to decline. Therefore, Want Want responded with the strategy of expanding economic scale, while trying its best to reduce costs. On the one hand, it forced out the followers with low prices. In the end, it not only stabilized the situation, but also dominated the mainland with a market share as high as 85%.

Baidu Encyclopedia - Want Want Group

Baidu Encyclopedia - Langweixian