As the saying goes, all things are difficult at the beginning. Compared with other companies, start-ups may face very serious obstacles. Entrepreneurs can often "hit a wall" in all aspects, all because of lack of experience. The biggest problem that many entrepreneurs will encounter is trademark dispute, which will make enterprises in trouble. So how to avoid it effectively?

what should start-ups do if they are easily involved in trademark disputes?

Start-ups are easy to get involved in trademark disputes. Bajie Intellectual Property Trademark Transfer Network reminds you that you should pay attention to:

1. Ownership of trademark design copyright

Some start-ups design trademarks, and they will consult designers with trademark expertise to design them, also for the smooth registration of trademarks, so as to ensure the originality and prominence of trademarks. However, Bajie Intellectual Property Trademark Network reminds you that at this time, the copyright of the trademark is not owned by the company, but by the designer, so after the enterprise obtains the trademark, it must properly handle the copyright issue.

2. These products are not listed, but the trademarks are registered first.

Start-ups often encounter this situation, that is, their products have not yet entered the market, but they have been registered by the same person, which hinders their products from going public. Generally speaking, companies have only two ways to deal with these problems. One is trademark transfer, and the other is to give up the trademark. In fact, the loss of these two ways is a huge financial pressure for startups.

3. I didn't think of registering a trademark until halfway through its use, and found that the trademark had been registered by others.

start-ups lack trademark awareness, are eager to enter the market quickly, and their brand planning is not comprehensive. Only when they realized the importance of trademarks did they think of registering trademarks. However, they found that the trademark had been registered by others. Trademark registration shall follow the principle of prior registration. If others register first, the trademark will be owned by others.

In order to avoid this situation, start-ups need to do the following work:

1. Strengthen the planning of trademark registration

Trademark registration cannot be successfully completed immediately. Early trademark naming, design, trademark inquiry, trademark category selection, mid-term trademark document preparation, and a series of problems to be dealt with after the late trademark rejection all require comprehensive and expensive planning for the start-up company.

2. trademarks should be registered as early as possible and kept confidential

trademark registration follows the principle of first registration. Early registration can save the heart. When the trademark is unregistered, try to avoid large-scale publicity. This is a kind of "leakage" of the trademark, which will let others register your trademark first.

3. Choose the category of trademark registration as comprehensively as possible

For trademarks, the best protection is to register all categories, and if necessary, register international trademarks, but this is something that many start-ups want to do but can't do. After all, this is not a small expenditure, so with financial support, trademark classification should be as comprehensive as possible.