As early as January this year, the media revealed that Nissan will change the brand’s new LOGO from May to June this year. At first, the editor was a little skeptical about this. After all, Nissan's current brand logo has been used for 17 years (updated in 2003). ?This news has been confirmed recently. Nissan announced the appearance of its new brand logo and also updated the logo of its Z series sports cars. It is reported that Nissan’s new flat LOGO has been registered in countries such as the United Kingdom, Uruguay, Chile, Argentina and Peru.

Judging from the exposed new Nissan brand LOGO, the biggest change compared to the current brand LOGO is that the current LOGO is a three-dimensional design, while the new LOGO is a two-dimensional design. This is also the current Mainstream LOGO design trends. It is not difficult to see from the picture that the overall outline of the new brand LOGO has not changed much, except that the English sides of "NISSAN" have been changed to an "opening" design, and the shape is also flatter.

Friends who are familiar with Nissan know that this change of logo is not the first time that Nissan has changed its brand logo. In fact, before this new label change, Nissan had already changed it 6 times. Judging from the many brand LOGOs used by Nissan in the past, its LOGO designs in the early years all used the simple "NISSAN" English font, but the design forms were different. It was not until the logo change in 1988 that Nissan adopted a circle as the outline of the LOGO for the first time, but the "NISSAN" brand English has always appeared in the LOGO.

In addition to updating the brand LOGO, Nissan also applied for a new LOGO separately for its Z series sports cars. As for why you need to design an exclusive LOGO for the Z series sports car? The editor believes that this may be because Nissan wants to enhance the brand awareness of the Z series sports cars in this way, and it will help improve consumers' awareness of different product series. However, I personally think that the updated Z series sports car LOGO is somewhat similar to déjà vu, and it does not look much different from the previous Fairlady? Z logo.

About the meaning of Nissan's new brand LOGO

In the middle of the new LOGO is the Japanese pinyin of "Nissan", which is the abbreviation of Nissan. Its meaning is? "To the future of people and cars" Target", while the circle represents the sun.

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This article comes from the author of Autohome Chejiahao and does not represent Autohome point of view.