Positioning as a high-energy brand and leading the industry, Moutai wine is expected to become the next new outlet for Moutai.

September 29, homophonic to "I love wine", is an auspicious day that is favored by wine companies and merchants. On this day, in the ancient town of Moutai on the banks of the Meijiu River, Moutai Wine successfully held a unique development summit.

On the eve of the opening of the second Global Maotai Fen Festival, nearly three hundred guests from all over the country gathered in Moutai to discuss the development of Moutai wine. It seems that there is a beautiful story behind Moutai wine. desire. What is even more noteworthy is that Li Baofang, Party Secretary, Chairman and General Manager of Moutai Group, led all the group executives who were "at home" to the scene to encourage the Moutai wine platform. Li Baofang said there will only be two such "high-standard, high-paying" subsidiary meetings in 2018, one at Moutai Wine and the next at Xijiu.

Why is Moutai wine so highly regarded? What signals did Li Baofang's speech at the scene reveal?

Enjoying "equal treatment" with Xijiu, Li Baofang led the group's senior executives to stand for wine

Yesterday (September 29), this event was held with the theme of "*** gathering by the Meijiu River to discuss The 2018 China Wine Summit Forum and Moutai Wine Development Summit, named "Tao Moutai Wine Development", is the largest and highest-level meeting in the 16-year development history of Moutai Wine.

Li Baofang, Secretary of the Party Committee, Chairman and General Manager of Moutai Group, came to the scene in person and led all members of the group leadership team "at home" to the venue to support Moutai wine. Wang Yan, Deputy Secretary of the Party Committee of Moutai Group, Zhang Deqin, Member of the Party Committee and Deputy General Manager of Moutai Group, Zhuoma Cairang, Secretary of the Discipline Inspection Commission of Moutai Group, Yang Daiyong, Member of the Party Committee and Deputy General Manager of Moutai Group, Deputy General Manager of Moutai Liquor Co., Ltd. and Maotai Maotai Liquor Company Chairman Li Mingcan, deputy general manager of Moutai Liquor Co., Ltd. and chairman of Moutai Liquor Sales Company Wang Chonglin, as well as Moutai Group and general manager assistants You Yalin and Wang Zhiming, all "at-home" leaders of Moutai Group and Co., Ltd. were present.

Li Baofang specifically pointed out that there will only be two "all-member platforms" in 2018. One is today at Moutai Wine, and the next time will be at Xijiu, because Xijiu is expected to sprint into the top ten of Chinese liquor. powerful. Enjoying "equal treatment" with Xijiu, Moutai Wine's strategic importance in Moutai Group is self-evident, which also reveals the group's confidence and expectations in the wine sector. Xijiu Company used to be a "long-standing problem" for the group and a "heartache". However, now, from the aspects of brand power, marketing power and sales power, Xijiu has made a qualitative leap and become a rising brand in the field of sauce wine. Another strong brand, and is about to enter the top ten of Chinese liquor brands.

Moutai Group Wine Company is the earliest subsidiary to invest outside the province after Moutai was restructured into a group company. It settled in Changli County, Qinhuangdao City in 2002. After 16 years of hard work, Moutai Wine has not achieved the market position it deserves. At some stages, it is even struggling to survive. Li Baofang said at the scene: "Frankly speaking, the development of Moutai wine is not ideal. But objectively speaking, we have no reason not to do a good job in this enterprise." He pointed out that the main business of wine is Moutai's "13th Five-Year Plan" development strategy It is a very important unit in the planning. Since 2015, the group has put the development of Moutai wine on a more important agenda, formulated a package plan and clarified a package of measures to support the development of wine companies.

“The group will make greater efforts to support and promote Moutai wine to continue to make steady progress and achieve healthy development. First, start from the group’s management and control, strengthen guidance and support, and give full play to Moutai’s advantages in brand, market, and technology. Li Baofang made it clear at the meeting that we will help wine companies improve production and operations and expand market channels in all aspects such as human resources and human resources; and second, arrange sufficient funds for project construction.