The brands have different sources and trademarks.

1. Jiangxi New Balance Leading is a brand developed and registered by Jiangxi New Balance Leading Stationery and Sports Products Co., Ltd., while New Balance is a brand founded by Mr. William J Riley in Melbourne, the city of marathon in the United States.

2. The trademark of Jiangxi New Balance Leading is "New Balance Leading". The trademark of New Balance is "newBalance".