A trademark is a distinctive sign that identifies a certain product or service as being produced or provided by a specific individual or enterprise. The origins of trademarks date back to ancient times, when craftsmen imprinted their signatures or "marks" on their works of art or utilitarian products. Over the years, these marks evolved into today's trademark registration and protection system. Nowadays, trademark registration has become a common behavior to protect one's own rights and interests.

According to the Trademark Law of the People's Republic of China (revised in 2013), any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, Numbers, three-dimensional logos, color combinations, sounds, etc., as well as combinations of the above elements, can be applied for registration as trademarks.

1. The first step in how to apply for trademark registration is to design your own trademark name and pattern, and also inquire about the trademark registration situation through the Trademark Office or agency (such as Jushang.com) to understand Whether the trademark you are applying for registration is the same as or similar to someone else’s trademark. Doing so can reduce blindness in trademark selection, reduce the risk of trademark registration rejection, and save application time.

2. The second step in how to apply for trademark registration is to prepare the materials to be submitted to the relevant department (Industrial and Commercial Bureau). The materials include: a copy of the front and back of the individual’s ID card and a copy of the business license. (In addition to individual business licenses, individual applications can also provide agricultural contract contracts and other business contracts), trademark registration application form (if entrusted to an agency for registration, a trademark registration power of attorney is also required), trademark drawings (black and white draft, Color combination and coloring pattern, no larger than 10×10cm, electronic version saved in jpg format) in six copies.

3. The third step in how to apply for trademark registration is to go to the Trademark Office of the State Administration for Industry and Commerce of China and submit the materials (it can also be done online). You can go to the Trademark Office in Beijing to handle it in person, or you can entrust a trademark agency. The Trademark Office will accept the application and issue an acceptance notice approximately one month after receiving the materials and application documents.

As for how to apply for trademark registration, it is generally the above process. The overall time is about one year. If you need to register a trademark or need other brand services, you can consult Jushang.com.